A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from July 10, 2008
“You’re going to like the way you look. I guarantee it.” (Men’s Wearhouse)

Men’s Wearhouse was founded in Houston, in 1973, by George Zimmer. Zimmer appears in Men’s Wearhouse commercials, saying: “You’re going to like the way you look. I guarantee it.” The corporate catchphrase has been trademarked since 1997.


Wikipedia: Men’s Wearhouse
Men’s Wearhouse (NYSE: MW) is the largest men’s dress apparel retailer in the United States. The company is based in Houston, Texas, and is publicly traded on the New York Stock Exchange. The company was founded by George Zimmer in 1973.

The company operates under the names Men’s Wearhouse, K&G Superstores (an off-brand chain featuring discontinued items), Moores Clothing for Men (a Canadian chain of men’s clothing stores), and Twin Hill Corporate apparel.

It is well known for its television and radio commercials featuring Zimmer, and the oft-repeated slogan, “You’re going to like the way you look; I guarantee it.” According to Business Week, Men’s Wearhouse targets the common man, with “the neatly displayed clothes in Zimmer’s stores [being] designed to cater to the unpretentious guy who wants to do as little as possible to maintain his wardrobe.”

On November 17, 2006, Men’s Wearhouse acquired After Hours Formalwear, a clothier specializing in black tie formalwear, from Federated Department Stores, the parent company of department store giant Macy’s. The resulting sale renamed the chain to MW Tux.

Wikipedia: George Zimmer
George Zimmer (born November 21, 1948) is an American entrepreneur, the founder and CEO of the Men’s Wearhouse, a men’s clothing retailer that now has more than 600 stores across the U.S. and Canada under the brands Moores, Men’s Wearhouse and K&G Superstores.

Biography
Born in New York, Zimmer graduated with an A.B. in Economics from Washington University in 1970. Upon graduation, he worked as a substitute teacher before joining his father in the clothing manufacturing business. Later in the early 1970s, he worked as a purchasing agent and salesman in Hong Kong.

Men’s Wearhouse
He opened his first Men’s Wearhouse store in 1973 in Houston, Texas. Zimmer narrates and appears in many of his company’s television commercials, usually closing with the company slogan “You’re going to like the way you look. I guarantee it.” He owns 8.7% of Men’s Wearhouse, a stake which, as of November 2004, was worth $94 million. 

YTMND
You’re Gonna Like The Way You Look

(Trademark)
Word Mark YOU’RE GOING TO LIKE THE WAY YOU LOOK
Goods and Services IC 035. US 100 101 102. G & S: Retail clothing store services. FIRST USE: 19970623. FIRST USE IN COMMERCE: 19970623
Mark Drawing Code (1) TYPED DRAWING
Serial Number 75518340
Filing Date July 13, 1998
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition July 27, 1999
Registration Number 2287625
Registration Date October 19, 1999
Owner (REGISTRANT) TMW LICENSING II, INC. CORPORATION CALIFORNIA 40650 Encyclopedia Circle Fremont CALIFORNIA 945382453
(LAST LISTED OWNER) TMW MARKETING COMPANY, INC. CORPORATION CALIFORNIA 40650 ENCYCLOPEDIA CIRCLE FREMONT CALIFORNIA 945382453
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record MARK N MUTTERPERL
Type of Mark SERVICE MARK
Register PRINCIPAL
Affidavit Text SECT 15. SECT 8 (6-YR).
Live/Dead Indicator LIVE

(Trademark)
Word Mark THE MEN’S WEARHOUSE
Goods and Services IC 042. US 101. G & S: retail clothing store services. FIRST USE: 19730800. FIRST USE IN COMMERCE: 19730800
Mark Drawing Code (1) TYPED DRAWING
Serial Number 74136713
Filing Date February 5, 1991
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition October 29, 1991
Registration Number 1672903
Registration Date January 21, 1992
Owner (LAST LISTED OWNER) TMW LICENSING II, INC. CORPORATION ASSIGNEE OF CALIFORNIA 40650 ENCYCLOPEDIA CIRCLE FREMONT CALIFORNIA 945382453
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record MARK N MUTTERPERL
Prior Registrations 1521918
Disclaimer NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE “MEN’S” APART FROM THE MARK AS SHOWN
Type of Mark SERVICE MARK
Register PRINCIPAL
Affidavit Text SECT 15. SECT 8 (6-YR). SECTION 8(10-YR) 20020314.
Renewal 1ST RENEWAL 20020314
Live/Dead Indicator LIVE

Posted by Barry Popik
Texas (Lone Star State Dictionary) • (0) Comments • Thursday, July 10, 2008 • Permalink