A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

Recent entries:
“Warning! The consumption of alcohol might cause you to think you can sing” (4/26)
“Life is basically all the stuff you have to do to get from coffee to wine time” (4/25)
“Knowledge is power, but enthusiasm pulls the switch” (4/25)
“I respect faith, but doubt is what gets you an education” (4/25)
“Warning! The consumption of wine might cause you to think you can sing” (4/25)
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Entry from May 22, 2011
“You must have long-range goals to keep from being frustrated by short-range failures”

"You must have long-range goals to keep you from being frustrated by the short-range failures,” said Charles C. Noble, the Dean of Hendricks Memorial Chapel at Syracuse University, at a conference meeting in 1951. Noble’s quotation has been used in the life insurance industry and in finance—where long-range goals are necessary. The quotation was a favorite of Ronald Reagan (1911-2004).


Google Books
Better Relations Through Better Understanding . Proceedings of the thirty-third Silver Bay Conference on Human Relations in Industry ... July 18 to 22, 1951; conducted by a committee of representative industrial men under the auspices of the National Council of the Young Men’s Christian Associations and its Committee on Industrial Service
By Eugene Clark Worman; Silver Bay Industrial Conference, 33rd, 1951.
New York, NY: Association Press
1951
Pg. 22:
CHARLES C. NOBLE
Dean, Hendricks Memorial Chapel, Syracuse University
Syracuse, New York
Pg. 32:
The final thing I suggest this morning is this: You must have long-range goals to keep you from being frustrated by the short-range failures.

16 June 1952, Trenton (NJ) Evening Times, “Quotable Quotes,” pg. 14, col. 5:
“You must have long-range goals to keep you from being frustrated by short-range failures.”—Charles C. Noble.

Google Books
Think
International Business Machines Corporation
Volumes 18-19
1952
Pg. 73:
You must have long-range goals to keep you from being frustrated by short-range failures. — Charles C. Noble

4 February 1956, Rocky Mount (NC) Evening Telegram, pg. 10, col. 7:
You must have long-range goals to keep you from being frustrated by short-range failures.
Charles C. Noble
(Life insurance advertisement—ed.)

5 January 1957, Laurel (MS) Leader-Call, Pg. 4, col. 3:
Alice B. Morgan’s motto for making money is: “You must have long range goals to overcome short range frustrations.”

Google News Archive
2 November 1962, Pittsbirgh (PA) Press, “Big Events Power Market” by Henry J. Taylor, pg. 20, col. 7:
Any wise investor must have long-range goals to keep from being frustrated by short-range failures.

Google Books
A Treasury of the Art of Living
By Sidney Greenberg
No. Hollywood, CA: Wilshire Book Co.
1963
Pg. 61:
You must have long-range goals to keep from being frustrated by short-range failures.
Charles C. Noble

The Notes:
Ronald Reagan’s Private Collection of Stories and Wisdom

By Ronald Reagan
Edited by Douglas Brinkley
New York, NY: HarperCollins
2011
Pg. 206:
Nice thing about long range goals—you don’t get frustrated with short range failures.

Posted by Barry Popik
New York CityBanking/Finance/Insurance • (0) Comments • Sunday, May 22, 2011 • Permalink