A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from October 05, 2008
“You make your money in stocks, you keep it in bonds” (Wall Street adage)

The stock market is often viewed to be riskier than the bond market. “You make your money in stocks, you keep in in bonds” is said to be an old Wall Street adage, but print citations appear in the early 2000s.


MarketWatch
‘Secret code’ of superior investors
Your path to a $1 million retirement

By Paul B. Farrell, CBS.MarketWatch.com
Last update: 12:05 a.m. EST Jan. 28, 2002
(...)
Long term, stocks are less risky than bonds
This reminds me of an old Wall Street adage: You make your money in stocks, you keep it in bonds. Yes, stocks are more risky short-term, thanks to volatility. Long run, however, stocks are less risky, and returns are higher. Plus funds add even more protection, long-term or short.

Google Books
Naked Guide to Bonds:
What You Need to Know—Stripped Down to the Bare Essentials

By Michael V. Brandes
Hoboken, NJ: John Wiley and Sons
2003
Make your money in stocks. Keep your money in bonds.
Old investment adage

Google Books
You Can Never Be Too Rich:
Essential Investing Advice You Cannot Afford to Overlook

By Alan Haft
Hoboken, NJ: John Wiley and Sons
2007
Pg. 114:
As the old saying goes, “You make your money in stocks and you keep it in bonds.”

MarketWatch
‘Lazy portfolios’ win again, beat S&P 500!
And ‘lazy’ win streak likely to extend into ‘07 for a fifth year

By Paul B. Farrell, MarketWatch
Last update: 7:47 p.m. EST Jan. 16, 2007
ARROYO GRANDE, Calif. (MarketWatch)—No fifth year in the bull run? That was last week’s red flag. So how do you protect yourself? Let’s begin with that good old Wall Street adage: “You make your money in stocks, you keep it in bonds.” Here’s the modern version: “You make money in stocks, you keep it in a lazy portfolio!”

Google Groups: misc.invest.financial-plan
Newsgroups: misc.invest.financial-plan
From: (Paul Michael Brown)
Date: Sat, 7 Jul 2007 14:27:40 -0500
Local: Sat, Jul 7 2007 2:27 pm
Subject: Re: need portfolio advice

As they say on the Street, you make money in stocks, but you keep it in bonds. 

Posted by Barry Popik
New York CityBanking/Finance/Insurance • (0) Comments • Sunday, October 05, 2008 • Permalink