“You can’t script October” (baseball adage)

Fox Sports covered the 2004 Major League Baseball playoffs and used a popular tagline, “You can’t script October.” “You can’t script October” was filed for a trademark with a first use on September 25, 2004.
 
   
Grand Salami Blog
Monday, October 18, 2004
Miscellaneous Rants:
(...)
As a postscript, I must add that neither LCS is going quite as I predicted. Oh yeah, I forgot: “You can’t script October!”
# posted by BillG @ 1:48 PM
   
Google Books
The Hollywood Reporter
2005
Pg. 1:
“We’ve been saying for years — you can’t script October,” Fox Sports president Ed Goren said.
     
Google Groups: alt.sports.baseball.ny-yankees
You can’t script October
jpsemprini
10/10/06
except the part about the Yankees losing in the first round.
 
Vimeo
Fox You Can’t Script October
from Labdog Productions PLUS July 13, 2012
 
Wilkes Journal-Patriot (North Wilkesboro, NC)
Cardinals’ memorable run goes through familiar foe
Posted: Friday, May 22, 2015 4:11 pm | Updated: 11:38 pm, Fri May 22, 2015.
Zach Colburn
Back in 2004, Fox Sports coined a special saying to describe the Major League Baseball playoffs – you can’t script October.
 
(Trademark)
Word Mark YOU CAN’T SCRIPT OCTOBER
Goods and Services (CANCELLED) IC 041. US 100 101 107. G & S: Entertainment services in the nature of televison programming featuring sports. FIRST USE: 20040925. FIRST USE IN COMMERCE: 20040925
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 78512535
Filing Date November 5, 2004
Current Basis 1A
Original Filing Basis 1A
Published for Opposition March 21, 2006
Registration Number 3103200
Registration Date June 13, 2006
Owner (REGISTRANT) Fox Sports Productions, Inc. CORPORATION DELAWARE 10201 West Pico Boulevard Los Angeles CALIFORNIA 90035
Type of Mark SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator DEAD
Cancellation Date January 18, 2013