A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from July 08, 2015
“You booze, you lose”

"You booze, you lose” is a popular rhyme that is often used in anti-drunk driving campaigns. “With dope, there’s hope, but with booze you lose” was cited in print in 1967. “With Booze You Lose” was a 1977 newspaper headline and “When You Booze You Lose Dept.” was cited in a 1982 newspaper.

“You booze, you lose” was cited in an anti-drunk driving exhibit in 1987.


Google News Archive
18 April 1967, Nevada (MO) Daily Mail, “The News Pulse,” pg. 1, col. 1:
Booze You Lose
LOS ANGELES (AP)—Use of LSD and narcotics is much less a national problem than alcoholism, two psychiatrists told the California Medical Association.

“The hippies have a saying,” Dr.Keith Ditman of UCLA said Monday. “With dope, there’s hope, but with booze you lose.”

Google News Archive
25 July 1973, The Day (New London, CT), “Some Take Only So Much of Watergate” by Michael Whalen, pg. 1, col. 7:
The graffiti on the doorframe of one restaurant said:

“With booze
You lose;
With dope
There’s hope.”

26 March 1977, Kingsport (TN) Times-News, pg. 6, col. 3:
‘The Fonz’ Addresses Senators:
Aayyy, With Booze You Lose’

WASHINGTON (UPI)—Speaking from California on closed-circuit TV, with teeny boppers squealing in the background, “The Fonz” told Congress Friday he does not drink and neither should the youngsters who idolize him.

4 June 1982, Lexington (KY) Herald “People,” pg. B2, col.1:
When You Booze You Lose Dept.: Susan Anton doesn’t appear to have any flaws, but Dudley Moore’s car does since she drove it into a parked car in LA. She was arrested Wednesday night for investigation of drunken driving and released after about an hour.

27 February 1987, The News & Courier (Charleston, SC), “Ask Ann” by Ann Landers, pg. 12-D, col. 2:
With Booze You Lose, Says Ann

Google News Archive
31 December 1987, Lewiston (ME) Journal, “Wrecked auto is graphic reminder” by Jason Wolfe, pg. 3A, col. 1:
LEWISTON—A display at Lisbon and Canal streets doesn’t just tell passers-by of the dangers of drinking and driving—it shows them.

The exhibit in front of the Bilodeau Insurance Agency, 541 Lisbon St., featured a wrecked auto that was involved in an alcohol-related accident. Flanking it are signs that read ‘You booze, you lose” and “Cars and bars don’t mi.”

Google Groups: rec.humor
Graffiti List
Murray S. Kucherawy
6/18/91
(...)
With booze you lose with dope you hope

Google Groups: alt.drugs
** Marijuana Hypocrites Who Say It’s Wrong For You **
D.G. Porter
2/20/98
(...)
“With booze, you lose!  Weed is what you need!”

Google Groups: alt.surfing
report Surfside, TX
Lemming Wear®
9/28/98
with booze you lose
with dope there’s hope (not much)

hark
Big Daddy (1999)
Sonny: A caterpillar.
Julian: That’s right a capitillar.
Sonny: Capitillar, hey, stayin clean pal?
Kid: Yes.
Sonny: That’s right, you drink the booze you lose, remember that punk.

Google Books
Behold the Proverbs of a People:
Proverbial Wisdom in Culture, Literature, and Politics

By Wolfgang Mieder
Jackson, MS: The University of Mississippi Press
2014
Pg. ?:
You booze you lose. 1986. [...] The rhyming proverb may have originated as an anti-proverb based on “If you snooze, you lose.”

IMDb.com (The Internet Movie Database)
Sin City Saints: Season 1, Episode 6
You Booze, You Lose (23 Mar. 2015)

TV Episode | 23 min | Comedy

Posted by Barry Popik
New York CityFood/Drink • Wednesday, July 08, 2015 • Permalink