Jack's 99-cent stores continue the tradition. Jack's has been called "the Bloomingdale's of Dollar Stores" and its slogan is "Worth Every Penny."
Hunting for treasure at 99-cent stores
By Akiko Matsuda
The 99 Cents Only Store (not to be confused with Steinberg's stores) was founded in California 20 years ago, and claims to be the oldest existing one-price retailer. The company now operates more than 130 stores in California, Nevada and Arizona.
Dollar stores, which have spread everywhere, originally opened in lower- to middle-income areas, says Schulman.
Jack's 99-cent Stores, however, used a different strategy. It opened its first store on 40th Street between 5th and Madison Avenue, in the middle of a business area. "People are here because they are working in midtown Manhattan," Steinberg says. "You already have basic customers built into the area."
Dollar stores typically sell household staples -- hair-care products, laundry detergent, stationery, hardware. To sell their merchandise at such low prices, they buy goods that are out of season or fashion, or slightly damaged, says Schulman.
In addition, Jack's 99-cent Store sells fresh food, including milk, bread and packaged meat, and they are all 99 cents. "Supermarkets don't buy products from manufacturers if the expiration dates are too close because they may not have enough time to sell it," says Steinberg. "We don't really care because we sell it in two days."
John Culpepper, an environmentalist living in Washington Heights, has an office near one of Jack's 99-cent stores. "I come in almost every day," he says. "I call my wife and ask her what she wants me to get." One day recently he bought milk, two cans of soup, two prepackaged sandwiches, two packages of potato knishes and a few other things, paying a total of $11.28.
The Herald Square area, home to Weber's and Conway, is also the site of Jack's 99 Cent Store (110 West 32nd Street) where, unfortunately, not everything is 99 cents.
110: Jack's 99 Cent Stores, "the Bloomingdale of Dollar Stores." Nice building, impressive sign.
Cashier in Jack's 99 Cent store: Here's your change, 62-cents
Woman: But I just gave you $62, and since everything here costs $1, how come you're giving me 62 cents back?
Cashier: Everything here is 99-cents
-- Jack's 99-Cent Store, Midtown
Word Mark 99 Â¢ ONLY STORES
Goods and Services IC 042. US 101. G & S: DEPARTMENT STORE SERVICES. FIRST USE: 19811230. FIRST USE IN COMMERCE: 19820813
Mark Drawing Code (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS
Design Search Code 24.17.04 - Cent symbol (Â¢)
Serial Number 73610519
Filing Date July 21, 1986
Current Filing Basis 1A
Original Filing Basis 1A
Supplemental Register Date February 9, 1987
Change In Registration CHANGE IN REGISTRATION HAS OCCURRED
Registration Number 1455937
Registration Date September 1, 1987
Owner (REGISTRANT) 99 ONLY STORES, INC. CORPORATION CALIFORNIA 4927 ALCOA AVENUE LOS ANGELES CALIFORNIA 90058
(LAST LISTED OWNER) 99 (CENT) ONLY STORES CORPORATION ASSIGNEE OF CALIFORNIA 3759 SENVILLE AVENUE VERNON CALIFORNIA 90058
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record AnneMarie Kaiser, Boris Zelkind, Louis J. Knobbe, Don W. Martens, James B. Bear, Darrell L. Olson, William B. Bunker, William H. Nieman, Arthur S. Rose, James F. Lesniak, Ned A. Israelsen, Drew S. Hamilton, John B. Sganga, Jr., Edward A. Schlatter, Gerard von Hoffmann, Joseph R. Re, Catherine J. Holland, John M. Carson, Karen Vogel Weil, Andrew H. Simpson, Jeffrey L. Van Hoosear, Daniel E. Altman, Vito A. Canuso, Lynda J. Zadra-Symes, William H. Shreve, Stephen C. Jensen, Steven J. Nataupsky, Paul A. Stewart, Joseph F. Jennings, Craig S. Summers, Brenton R. Babcock, Thomas F. Smegal, Jr., Michael H. Trenholm, Diane M. Reed, Ronald J. Schoenbaum, John R. King, Frederick S. Berretta, Nancy Ways Vensko, John P. Giezentanner, Adeel S. Akhtar, Thomas R. Arno, David N. Weiss, Dan Hart, Douglas G. Muehlhauser, Lori Lee Yamato, Michael K. Friedland, Dale C. Hunt, Stacey R. Halpern, Lee W. Henderson, Mark M. Abumeri, Jon W. Gurka, John W. Holcomb, Joseph M. Reisman, Michael L. Fuller, Eric M. Nelson, Mark R. Benedict, Paul N. Conover, Robert J. Roby, Sabing H. Lee, Karoline A. Delaney, Joseph S. Cianfrani, William R. Zimmerman, Paul C. Steinhardt, Eric S. Furman, Susan M. Natland, James W. Hill, Rose M. Thiessen, Michael A. Guiliana, Mark J. Kertz, Rabinder N. Narula, Bruce S. Itchkawitz, John M. Grover, Mallary K. de Merlier, Irfan A. Lateef, Amy Christensen Chun, Mark J. Gallagher, David G. Jankowski, Brian C. Horne, Payson LeMeilleur, Sheila N. Swaroop, Benjamin A. Katzenellenbogen, Andrew N. Merickel, Thomas P. Krzeminski, Deborah S. Shepherd, Glen L. Nuttall, Tirzah AbÃ© Lowe, Sanjivpal S. Gill, Michael S. Okamoto, Sharon S. Ng, Linda H. Liu, James F. Herkenhoff, Scott Loras Murray, Andrew M. Douglas, Marc T. Morley, Salima A. Merani, Sam K. Tahmassebi, Christy G. Lea, Jonathan A. Hyman, Curtiss C. Dosier, Joseph J. Mallon, Ph.D., Sean M. Murray, Elenore Niu, J. David Evered, Perry D. Oldham, Jerry L. Hefner, Russell M. Jeide, Abraham W. Chuang, Pui Tong Ho, Erik T. Anderson, Jesse A. Rothwell, Danielle Klausner, Kyle F. Schlueter, Gregory A. Hermanson, Zi Y. Wong, John N. Kandara, Matthew S. Bellinger, Darryl H. Steensma, Lauren J. Keller, Ted M. Cannon, Carol M. Pitzel, JosuÃ© A. Villalta, Sheila R. Gibson, Andrew I. Kimmel, Curtis R. Huffmire, Tina Chen, Brenden S. Gingrich, Christopher L. Ross, Don W. Anthony, John G. Rickenbrode, Aaron D. Barker, Christian A. Fox, M. Todd Hales, Eli A. Loots, Jennifer L. Enmon, Ryan E. Melnick, Yanna S. Bouris, Philip M. Nelson, Karl L. Klassen, Walter S. Wu, Katsuhiro Arai, C. Philip Poirier, Mark A. Geier, Marko R. Zoretic, Mincheol Kim, Robert J. Yamasaki, Derek C. Dailey, Kathleen R. Mekjian, Christopher T. Sweeney, Lance F. Stern, John F. Heal, and Kerry S. Taylor
Prior Registrations 1395427
Disclaimer NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "STORES" APART FROM THE MARK AS SHOWN
Type of Mark SERVICE MARK
Affidavit Text SECT 8 (6-YR).
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