A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

Recent entries:
“When I said ‘nuke the Chinese,’ I meant put the takeout in the microwave” (4/22)
“Why is ground beef so popular?"/"Because the flying cows are really hard to catch.” (4/22)
“A mother is a person who, seeing there are only four pieces of pie for five people…” (4/22)
“If you wait long enough to make dinner, everyone will just eat cereal.  It’s science” (4/22)
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Entry from February 17, 2005
World’s Second Home
"The World's Second Home" is Mayor Michael Bloomberg's attempt to sell New York City to the world and the 2012 Olympic Committee. It was probably coined by deputy mayor and NYC2012 chairman Dan Doctoroff.

The slogan is a little troublesome. Chicago is/was the "Second City." Why would New York want to say it's second in anything?

And what about the people who live here? New York is not good enough to be your real home? If I'm living in my "second home," then, as Jim Croce sang, New York's not my home?

December 1949, Esquire, "NEW YORK: magic city," pg. 92:
IT was once said that every man has two sweethearts - his own and an Irish girl. In the same way, every man has two home towns - the place in which he was born, and New York. Say what you will of every other city in the world. Some are more beautiful, some are more exotic, some are more crowded, a few are larger, and there is always one where you want to end your days. But New York is "the" city.

23 June 1996, New York Times, pg. 27+:
But Mr. Doctoroff said that he thinks New York has a fighting chance. "It is a symbol of the Olympics," said Mr. Doctoroff, a partner of the Texas investor Robert Bass.

"New York is the world's second home," he said. "Twenty-eight percent of the city is foreign-born, 40 percent don't speak English at home. This is a place where the various ethnic communities actually mix."

29 November 2003, Syracuse (NY) Post-Standard, pg. A-6:
Mayor Michael Bloomberg talked about Lady Liberty's symbolism. "The reopening of the Statue of Liberty is another way to show that we are going to win the war and that New York will always remain the world's second home," he said.

17 February 2005, New York Times, pg. B3:
New York
Want to Be
2nd Home
To the World

By MIKE McINTYRE

Lest there be any doubt, the Bloomberg administration wants to make official what generations of immigrants in New York have long known: the city is the world's second home.
In application No. 78484751 at the United States Patent and Trademark Office, the city is seeking to trademark the phrase, "The World's Second Home." It wants exclusive rights to use it to promote business, tourism and economic development in the city, and hopes to slap it on everything from mouse pads and money clips to baby bibs and beanbag chairs.

If New York is successful, other cities that might fancy themselves the world's second home could not legally apply that phrase to any of the 200-odd products and services enumerated in New York's application. Among them are film and theatrical productions, parades, chair pads, sunglasses, temporary tattoos, postcards, beach sandals, and "electric light switch plates."

(Trademark)
Word Mark
THE WORLD'S SECOND HOME

Goods and Services
(ABANDONED) IC 035. US 100 101 102. G & S: Promoting business and tourism in City and State of New York; promoting the economic development of the City and State of New York; promoting the City and State of New York as a site for cultural events, entertainment exhibitions and sport competitions and games

(ABANDONED) IC 041. US 100 101 107. G & S: Organizing educational and cultural events, programs, and exhibitions relating to the past, present and future of the City and State of New York and designed to foster civic pride; publication of books, newspapers, and magazines; conducting entertainment exhibitions in the nature of parades; conducting entertainment exhibitions in the nature of theme parks; organizing sport competitions and games; organizing cultural events, namely musical, theatrical, dance, art and craft exhibitions; motion picture film production services; organizing live performances by musical bands, theatrical groups, and sports and entertainment personalities

Mark Drawing Code
(1) TYPED DRAWING

Serial Number
76473266

Filing Date
December 4, 2002

Current Filing Basis
1B

Original Filing Basis
1B

Published for Opposition
June 24, 2003

Owner
(APPLICANT) NYC2012, Inc. CORPORATION DELAWARE 140 Broadway New York NEW YORK 10005

Attorney of Record
Hayley Werner, Esq.

Type of Mark
SERVICE MARK

Register
PRINCIPAL

Live/Dead Indicator
DEAD

Abandonment Date
September 30, 2004

(Trademark)
Word Mark
THE WORLD'S SECOND HOME

Goods and Services
IC 009. US 021 023 026 036 038. G & S: Sunglasses and sunglass cases; calculators; batteries; telephones, camera straps; magnets; binoculars; electric light switch plates; CD ROM games; telephone and/or radio pagers; mouse pads

IC 014. US 002 027 028 050. G & S: Tie pins; tie clips; tie tacks; stick pins; clocks; watches; stop watches; medals

IC 016. US 002 005 022 023 029 037 038 050. G & S: Adhesives and adhesive tapes for stationery or household uses; note paper; note paper dispensers for household or stationery use; mounted and unmounted photographs; maps; envelopes; cardboard and paper containers; blank and picture postcards; note cards; note pads; greeting cards; puffy stickers; adhesive stickers; photograph albums; memorandum books; pens; pencils; folders and stationery type portfolios for papers; notebooks and binders; letter openers; memo holders; diaries; clipboards; book covers; bulletin boards; memo boards; pen and pencil holders; paper clip holders; paperweights; posters; writing paper and stationery; graphics paper; newsprint paper; paper banners, decals and windshield decal strips; memo pads; erasers; stationery holders; disposable paper baby bibs; desk sets; sticker books; postcard books; pencil bags; pencil sharpeners; commemorative or decorative postage stamps; adhesive tape dispensers for household and stationery use; gift wrapping paper; gift wrap sets comprised of wrapping paper, bows and gift cards; paper gift boxes; bookmarks; poster books, paper party decorations, printed paper party and lawn signs; stamp pads; wooden desk boxes; temporary tattoos; framed photographs; and paper luggage tags

IC 018. US 001 002 003 022 041. G & S: Knapsacks; all purpose sports bags; back packs; tote bags; handbags; purses; wallets; credit card cases; leather business folders; brief cases; attache cases of leather and vinyl; garment bags for travel; gym bags; all purpose gear carrying bags for athletic gear; umbrellas; walking sticks; barrel bags; fanny packs; travel bags and shoe bags for travel; duffel bags; school bags; gym bags shaped to fit into footlockers

IC 020. US 002 013 022 025 032 050. G & S: Pillow and seat cushions; plastic, ornamental novelty buttons; non-metal money clips; non-metal key rings; non-metal and non-leather key chains; picture frames; hand-held mirrors; magazine caddies; decorative mobiles; chairs and stools; tables; folding sports seats and stools; footstools; juvenile furniture; bedroom furniture; bean bag chairs; non-metal stands for holding and displaying various types of balls; dividers for drawers; sleeping bags; chair pads; non-metal money clips; drinking straws; and hand-held fans

IC 025. US 022 039. G & S: Belts; neckties; suspenders; bandannas; beach sandals; infant and toddler nightwear; bathrobes; nightshirts, pajamas and loungewear; beach cover-up dresses; toddler short and top sets; girls knit dresses with pants sets; boys short and top sets; socks; playsuits; shorts, pants, slacks, shirts; jackets; sweaters; parkas, turtlenecks; mittens; gloves; rompers; jerseys; maternity tops; bowties; headwear and scarves; ear muffs, ear bands and headbands; rainwear, namely rain ponchos and jackets; footwear; namely, shoes, boots and slippers; nylon shells; hats; caps; visors; aprons; ski bibs and children's cloth eating bibs; uniform reproductions; canvas footwear; knickers; wind resistant jackets; golf suits and hats; blazers; jeans; workout and sports apparel, namely shorts, jackets, slacks and skirts; and plastic baby bibs

IC 035. US 100 101 102. G & S: Promoting business and tourism in the City of New York; promoting the economic development of the City of New York; promoting the City of New York as a site for cultural events, entertainment exhibitions and sport competitions and games

IC 041. US 100 101 107. G & S: Organizing educational and cultural events, programs, and exhibitions relating to the past, present and future of the City of New York and designed to foster civic pride; publication of books, newspapers, and magazines; conducting entertainment exhibitions in the nature of parades; conducting entertainment exhibitions in the nature of theme parks; organizing sport competitions and games; organizing cultural events, namely musical, theatrical, dance, art and craft exhibitions; motion picture film production services; organizing live performances by musical bands, theatrical groups, and sports and entertainment personalities

Standard Characters Claimed

Mark Drawing Code
(4) STANDARD CHARACTER MARK

Serial Number
78484751

Filing Date
September 16, 2004

Current Filing Basis
1B

Original Filing Basis
1B

Owner
(APPLICANT) The City of New York A Municipal Corporation organized under the laws of New York, by and through the New York City Marketing Development Corporation. NEW YORK 33rd Floor 1 Liberty Plaza New York NEW YORK 10006

Attorney of Record
Katherine Winningham, Esq.

Type of Mark
TRADEMARK. SERVICE MARK

Register
PRINCIPAL

Live/Dead Indicator
LIVE
Posted by Barry Popik
Nicknames/Slogans • (0) Comments • Thursday, February 17, 2005 • Permalink