A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from March 12, 2008
“World Peace Through Tex-Mex” (El Mercado slogan)

The El Mercado restaurants in Austin have the slogan: “World Peace Through Tex-Mex.” The line was also used by Jeff Lessem of the University of Texas on a newsgroup in 1993. The slogan is not trademarked.


El Mercado Restaurants (Austin, TX)
“World Peace Through Tex-Mex”
El Mercado Restaurants started on the front porch of our south Austin location twenty years ago, serving breakfast tacos at a Mexican food market. The market’s gone, but the tacos stayed. Today you can enjoy El Mercado’s traditional Tex-Mex in four locations: the original at 1302 South First Street, the North location at 7414 Burnet Road, the Uptown location at 17th and Lavaca, and the newest location on U.S. 183 North, at Lake Creek Parkway. You can still find the breakfast tacos on Saturday and Sunday morning, but don’t forget to try our enchiladas with five different sauces, or our fajitas, served fresh and sizzling on a skillet at your table. Our mixed grill fajitas are a favorite, with grilled shrimp, sausage, and beef and chicken fajita meat, served with fresh tortillas and our spicy charro beans. It all goes great with our El Mercado margaritas, made from our secret house recipe, and served up in regular and grandote sizes. Come enjoy it all on our “back porch” patios at the South and North locations, and see for yourself that this Austin institution has been serving the finest, freshest

Google Groups: comp.os.os2.bugs
Newsgroups: comp.os.os2.bugs
From: (Jeff Lessem)
Date: 13 Jun 1993 14:34:49 -0500
Local: Sun, Jun 13 1993 3:34 pm
Subject: Bug with icons on desktop in 2.1 GA

World peace through Tex-Mex.
Jeff Lessem


Google Groups: alt.budda.short.fat.guy
Newsgroups: alt.buddha.short.fat.guy
From: dt
Date: Thu, 29 Dec 2005 16:24:25 -0600
Local: Thurs, Dec 29 2005 6:24 pm
Subject: Re: Mystery sauce for french fries

> Donald Shepherd wrote:
>>Texans are the way they are because of what they eat…
> TexMex cuisine will take over the world....
> /leebert

Chuy’s and El Mercado both use the “World Peace Through Tex Mex” line.

Broken Toys
April 24, 2006
(...)
By the way, I ate at a tex-mex place that advertised: World Peace Through Tex-Mex on the lunch menus. So if we don’t have world peace now, it’s not my fault, because I ordered tacos.

Posted by Barry Popik
Texas (Lone Star State Dictionary) • (0) Comments • Wednesday, March 12, 2008 • Permalink