A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

Recent entries:
“Give me all your money or you’re geography!” (bank robbery joke) (6/24)
“A tragedy is a ship full of bankers sinking. A catastrophe is when they can all swim” (6/24)
“You said you had between ten and fifteen million dollars in the bank” (joke) (6/24)
“Cell phones keep getting thinner and smarter…people the opposite” (6/24)
“Before you diagnose yourself with depression, first make sure you’re not surrounded by assholes” (6/24)
More new entries...

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Entry from October 03, 2004
“Wise Men Fish Here” (Gotham Book Mart)
The Gotham Book Mart opened in 1920 at 128 West 45th Street and moved in 1923 to 41 West 47th Street. It has recently moved again, to 16 East 46th Street.

"Wise Men Fish Here" is its famous sign/slogan, designed by John Held, Jr. The original sign was stolen in the 1940s and a replacement was made.

The following first citation is surely a bit confused. Lexington Avenue?

21 September 1933, Washington Post, pg. 20:
Sign over a Lexington avenue book store reads: "Wise Men Fish Here."
Posted by Barry Popik
Work/Businesses • (0) Comments • Sunday, October 03, 2004 • Permalink