A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from August 23, 2007
“Whole Foods, Whole People, Whole Planet” (Whole Foods slogan)

"Whole Foods, Whole People, Whole Planet” is the the slogan of Whole Foods Market, an Austin-based natural and organic foods supermarket that began in 1980. It’s a whole lotta slogan.


Whole Foods Market
About Whole Foods Market
Founded in 1980 in Austin, Texas, Whole Foods Market (http://www.wholefoodsmarket.com/) is the world’s leading natural and organic foods supermarket and America’s first national certified organic grocer. In fiscal year 2006, the company had sales of $5.6 billion and currently has more than 195 stores in the United States, Canada, and the United Kingdom. The Whole Foods Market motto, “Whole Foods, Whole People, Whole Planet” captures the company’s mission to find success in customer satisfaction and wellness, employee excellence and happiness, enhanced shareholder value, community support and environmental improvement. Whole Foods Market, Harry’s Farmers Market(R), and Fresh & Wild(R) are trademarks owned by Whole Foods Market IP, LP. Whole Foods Market employs more than 45,000 Team Members and has been ranked for ten consecutive years as one of the “100 Best Companies to Work For” in America by FORTUNE magazine.

(Trademark)
Word Mark WHOLE FOODS MARKET
Goods and Services IC 042. US 100 101. G & S: RETAIL GROCERY STORE SERVICES, IN-STORE RESTAURANT SERVICES, AND IN-STORE BAKERY SERVICES IN HEALTH FOODS AND NATURAL FOODS. FIRST USE: 19800930. FIRST USE IN COMMERCE: 19800930
Mark Drawing Code (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS
Design Search Code 05.09.05 - Apples
05.09.25 - Coconuts; Other fruits
26.11.27 - Oblongs not used as carriers for words, letters or designs
27.03.04 - Plants forming letters or numerals
Serial Number 73704031
Filing Date January 4, 1988
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition June 27, 1989
Registration Number 1557320
Registration Date September 19, 1989
Owner (REGISTRANT) WHOLE FOODS MARKET, INC. CORPORATION TEXAS 550 Bowie Street, 6th Floor Austin TEXAS 78703
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record JOANALYS S. DEFURIA
Disclaimer NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE “FOODS MARKET” APART FROM THE MARK AS SHOWN
Type of Mark SERVICE MARK
Register PRINCIPAL-2(F)
Affidavit Text SECT 15. SECT 8 (6-YR).
Live/Dead Indicator LIVE

(Trademark)
Word Mark WHOLE FOODS WHOLE PEOPLE WHOLE PLANET
Goods and Services IC 018. US 001 002 003 022 041. G & S: Tote bags, Backpacks, Briefcases. FIRST USE: 19980408. FIRST USE IN COMMERCE: 19980415
Mark Drawing Code (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS
Design Search Code 01.05.01 - Sun, rising or setting (partially exposed or partially obstructed); Sunrise
02.01.18 - Farmers (men); Hobos (men); Men, farmers, hobos and other men wearing overalls; Overalls (men wearing)
02.01.31 - Men, stylized, including men depicted in caricature form
02.09.11 - Humans engaged in other work; Humans, including men, women and children, depicted engaged in other work
05.03.08 - More than one leaf, including scattered leaves, bunches of leaves not attached to branches
06.09.03 - Farms
09.05.05 - Sombreros, cowboy hats (10 gallon hats), other broad-brimmed hats
26.01.08 - Circles having letters or numerals as a border; Circles having punctuation as a border; Letters, numerals or punctuation forming or bordering the perimeter of a circle
26.01.21 - Circles that are totally or partially shaded.
27.03.04 - Plants forming letters or numerals
Serial Number 78757178
Filing Date November 18, 2005
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition February 21, 2006
Registration Number 3093330
Registration Date May 16, 2006
Owner (REGISTRANT) Whole Foods Market IP, L.P. WFM IP MANAGEMENT, INC. (a Delaware Corporation) LIMITED PARTNERSHIP DELAWARE 6th Floor 550 Bowie Street Austin TEXAS 78703
Attorney of Record Christopher L. Graff
Prior Registrations 1557320;2944196;AND OTHERS
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator LIVE

Posted by Barry Popik
(0) Comments • Thursday, August 23, 2007 • Permalink