“What Would Jesus Do?” (WWJD) is a saying from the 19th century, repopularized in 1989 with “WWJD” bracelets. A drink variant of “WWJD”—“What Would Jesus Brew?” (WWJB)—has been in print since at least 2004 and has been printed of many gift items, such as T-shirts, mugs and bumper stickers.
“WWJD” culinary variants include “What Would Julia (Child) Do?”, “Who Wants Jelly Donuts?” and “Who Wants Jack Daniels,” all from about 1997.
Google Groups: rec.crafts.brewing
I like the stickers he has by the cash register. What would Jesus brew?
04-24-2005, 09:37 PM
What would Jesus Brew (WWJB)?
BIBLE BREW DUH!
Boston (MA) Globe
Across US, Catholic colleges are searching for their identity
By Michael Paulson, Globe Staff | November 12, 2006
The program, intentionally scheduled late at night, over food, and outside of a church, is also deliberately irreverent: organizers wear espresso-colored T-shirts reading “What Would Jesus Brew?”; promotional posters feature a philosophy professor with a latte foam mustache; and the first topic of discussion was “Who needs religion?”
God, alcohol and marketing intersect at beer fest
Posted 10/14/2008 8:33 PM
DENVER (AP) — In the beginning, there was a long line for Judgment Day ale.
Shortly after the doors opened on the 27th Great American Beer Festival, a crowd congregated at the booth offering that and other pours from The Lost Abbey of San Marcos, California, where the tap handle is a Celtic cross and the legacy of beer-brewing monks endures.
Another entrepreneur peddled “WWJB: What Would Jesus Brew?” T-shirts, with an image of a smiling Jesus with a mash paddle in one hand and a pint glass in the other.
The Forgotten Ways Handbook:
A Practical Guide for Developing Missional ...
By Alan Hirsch with Daren Altclass
Grand Rapids, MI: Brazos Press
They have designed and printed hundreds of What Would Jesus Brew t-shirts.
THe Wall Street Journal
Updated March 8, 2013, 10:40 p.m. ET
Some Church Folk Ask: ‘What Would Jesus Brew?’
Others Abstain From Tasting Trend; A ‘Swaddling Ale’ Falls Flat
By ERICA E. PHILLIPS and BEN KESLING
ALLENDALE, Mich.—As several of the faithful from the Valley Church here prepared to bow their heads in prayer to open a recent Saturday-evening meeting, they introduced themselves.
“My name is Darin,” the Methodist congregation’s 37-year-old music director said, grinning. “And I like me a 30-pack of Busch Light!”
The circle broke into laughter as several people put down bottles of microbrew beer to applaud. It was a fitting introduction for the event—a semi-regular meeting of beer enthusiasts and home brewers who go by the moniker “What Would Jesus Brew?”