A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

Recent entries:
“The shortest distance between two points is always under construction” (6/27)
Entry forthcoming—B.P. (6/27)
“If I had a dollar for every existential crisis I’ve ever had…does money even matter?” (6/27)
“Keep your cymbal jokes to yourself. We’ve heard them all a Zildjian times” (6/27)
Entry forthcoming—B.P. (6/27)
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Entry from October 25, 2016
“What do ghosts drink?"/"Ghoul-Aid.”

A popular Halloween pun on Kool-Aid is:

Q: What do thirsty ghosts drink?
A: Ghoul-Aid.


“Ghoul-Aid” was a Halloween menu item cited in 1966 newspapers. “Q. What is a werewolf’s favorite hot weather drink? A. Ghoul Aid” was cited in 1975.

“Ghoul-Aid” was first trademarked by Kraft Foods (the maker of “Kool-Aid") in 1993.


Wikipedia: Kool-Aid
Kool-Aid is a brand of flavored drink mix owned by Kraft Foods.

16 October 1966, Sunday Star (Washington, DC), “Charlie Rice’s Punchbowl,” This Week magazine, pg. 24, col. 4:
Mark Edwards, of Radio Station WLW, in Cincinnati, suggest the following “menu” for Hallowe’en:

Ghost-toasties, Ghoul-Aid, Crypt Suzettes

27 April 1975, The Sunday Freeman (Kingston, NY), “Mini Jokes,” The Mini Page, pg. 3, col. 1:
Q. What is a werewolf’s favorite hot weather drink?
A. Ghoul Aid.
Arlene Sparling
Saugerties

30 November 1975, Burlington (VT) Free Press, pg. 2C, col. 1:
“What do monsters drink while watching games?
“Ghoul aid.”
(From the 1976 Monster Riddle Calendar.—ed.)

20 January 1977, The Morning Herald (Uniontown, PA), “Jokes” by Deneen Patterson, pg. 30, col. 4:
Q. What is a werewolf’s favorite hot weather drink?
A. Ghoul-aid.

19 March 1977, Battle Creek (MI) Enquirer and News, “Mini Jokes,” The Mini Page, pg. 3, col. 1:
Q. What is the best thing monsters like to drink when they’re watching TV?
A. Ghoul-aid!
--Chris Negus, Battle Creek

30 October 1982, Newsday (Long Island, NY), “Smiles,” Kidsday, pg. B10, col. 2:
What do you drink with monster cookies?
Ghoul-Aid.
-- Michelle Ryan,
Oceanside


Google Books
Television Horror Movie Hosts:
68 Vampires, Mad Scientists and Other Denizens of the Late-Night Airwaves

By Elena M. Watson
Jefferson, NC: McFarland & Company, Inc, Publishers
1991
Pg. ?:
In Ghoulardi’s world, phones do not ring but knock; there are ads for “Ghoul-Aid”; and The Tragedy of Ghoulious Caesar is considered classical literature.

Google Books
Jokelopedia:
The Biggest, Best, Silliest, Dumbest, Joke Book Ever

Edited by Ilana Weitzman
New York, NY: Workman Publishing
2006
Pg. 250:
What do goblins and ghosts drink when they’re hot and thirsty?
Ghoul-Aid.

Twitter
Bo
‏@twitterbo
Question...What do ghosts and goblins drink on Halloween?
Answer...Ghoul-aid...grin
3:45 PM - 31 Oct 2008

Twitter
Oly Grocery Outlet
‏@OlympiaGO
Bad joke of the day: What’s a monster’s favorite drink? Ghoul-aid!
11:19 AM - 4 Oct 2009

Google Books
Happy Halloween Jokes 6
By Peter Crumpton
PeteyRF Creative
2015
Pg. ?:
What do goblins and ghosts drink when they’re hot and thirsty?
Ghoul-aid.

(Trademark)
Word Mark GHOUL-AID
Goods and Services (ABANDONED) IC 032. US 045. G & S: soft drinks; soft drink mix; syrups and concentrates for making soft drinks
Mark Drawing Code (1) TYPED DRAWING
Serial Number 74399927
Filing Date June 8, 1993
Current Basis 1B
Original Filing Basis 1B
Published for Opposition December 14, 1993
Owner (APPLICANT) KRAFT GENERAL FOODS, INC. CORPORATION DELAWARE Three Lakes Drive Northfield ILLINOIS 600932753
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record Donald B. Aiken
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator DEAD
Abandonment Date March 9, 1995

(Trademark)
Word Mark GHOUL-AID
Goods and Services IC 032. US 045 046 048. G & S: BEVERAGES, NAMELY, SOFT DRINKS, SOFT DRINK MIXES IN THE NATURE OF CONCENTRATES, SYRUPS OR POWDERS USED IN THE PREPARATION OF SOFT DRINKS; POWDERS, SYRUPS OR CONCENTRATES FOR MAKING SOFT DRINKS. FIRST USE: 20131001. FIRST USE IN COMMERCE: 20131001
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 85269576
Filing Date March 17, 2011
Current Basis 1A
Original Filing Basis 1B
Published for Opposition July 12, 2011
Registration Number 4522293
Registration Date April 29, 2014
Owner (REGISTRANT) KRAFT FOODS GROUP BRANDS LLC LIMITED LIABILITY COMPANY DELAWARE THREE LAKES DRIVE NORTHFIELD ILLINOIS 60093
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record Demetra Merikas
Prior Registrations 0384244;1133277;3485670;AND OTHERS
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator LIVE

Posted by Barry Popik
New York CityFood/Drink • Tuesday, October 25, 2016 • Permalink