A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from February 06, 2006
“We’re Good For You” (Apple Bank)
After the "Big Apple" was re-popularized in the 1970s, it was only a matter of time (1983) before a New York City bank took the "apple" name.

Apple Bank's slogan is "We're Good For You."

http://www.theapplebank.com/html/index-8.html
The first branch of Apple Bank opened its doors on 125th Street in Manhattan on April 17, 1863. Operating continuously since that day, the Bank develops and evolves to meet and exceed the changing financial needs of the communities that it serves. With over $5.5 billion in assets, Apple stands today as the 4th largest savings bank in the State of New York and is one of the strongest depository institutions in the nation.
Apple Bank has nearly 50 full-service neighborhood branch locations throughout greater New York. The Bank continues to expand its branch system as competitors withdraw from the neighborhoods. With each new branch opening, Apple reinforces its commitment to build long-term relationships by offering high-quality, low-cost financial products and services.

http://www.theapplebank.com/html/index-8.html
The story begins in the prosperous village of Haarlem, New York. A group of gentlemen interested in assisting their local community successfully received approval to charter the Haarlem Savings Bank on April 17, 1863. The next day, in a tavern known as the Rosenbourgh Haarlem Bridge House (owned by one of the first trustees), they finalized plans to establish the Bank, and opened the doors for business on June 8, 1863, at 1948 Third Avenue, between 125th and 126th Streets. Surrounding the building were working farms and open, undeveloped lots. Cable cars carried travelers across this mostly undeveloped area.
(...)
Financial regulation and an unprecedented increase in interest rates buffeted many banks in the late 1970's and early 1980's. Harlem Savings Bank, which had carefully maintained its liquidity, doubled its size overnight from eight branches to sixteen by acquiring Central Savings Bank, which was experiencing difficulty in that environment. Subsequently, Bank management realized that the name of the organization no longer accurately portrayed its geographic reach. The new, larger Harlem Savings Bank, while still a strong neighborhood bank, was no longer concentrated in one area as the name suggested. In May of 1983, "Apple Bank for Savings" with the tag-line "We're Good For You", became the Bank's new name.

(Trademark)
Word Mark APPLE BANK FOR SAVINGS
Goods and Services IC 036. US 100 101 102. G & S: Banking and Banking-Related Financial Services. FIRST USE: 19830500. FIRST USE IN COMMERCE: 19830500
Mark Drawing Code (1) TYPED DRAWING
Design Search Code
Serial Number 75608422
Filing Date December 21, 1998
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition February 27, 2001
Registration Number 2452378
Registration Date May 22, 2001
Owner (REGISTRANT) Apple Bank for Savings CORPORATION NEW YORK 277 Park Avenue New York NEW YORK 10172
Attorney of Record Vincent N. Palladino
Prior Registrations 1286422;1916758;1958484;2022744;AND OTHERS
Disclaimer NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "BANK FOR SAVINGS" APART FROM THE MARK AS SHOWN
Type of Mark SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator LIVE

Posted by Barry Popik
Banking/Finance/Insurance • (0) Comments • Monday, February 06, 2006 • Permalink