As part of an effective marketing strategy, Western Beef, Inc. establishes supermarkets primarily in inner-city neighborhoods abandoned by many other supermarket chains. With 21 high-volume full service supermarkets and 5 food outlet - type stores we supply our customers from the most visible warehouse supermarket chain in the New York metropolitan area. Our stores, situated in neighborhoods with large populations and ethnic diversity, continually refine, improve and implement their marketing strategies in order to increase customer service and sales.
Through diligent demographic research, we can reasonably ascertain a neighborhood's specific needs. By concentrating on the ethnic backgrounds, income levels, population density and food preferences in our neighborhoods, we are able to stock our stores with the brands and sizes of products our customer prefer. Realizing that many of our customers hail from foreign countries, we supply the ingredients that complete their favorite recipes. Customers who need exotic fruits and vegetables can easily find yucca, yampi, passion fruit, sapote, kirby, appio and ajicito in our stores.
Western Beef has carved out its niche and the chain expects future growth by continuing to open new retail supermarkets. Not only does the Western Beef provide a full range of value-priced perishable and grocery products for its many ethic customers, it also employs many neighborhood people. Company also operates a wholesale food business that primarily deals in beef, pork, poultry and provisions.
20 April 1996, New York Times, pg. 23:
BUT some of the folks who retained him were surprised to hear he's also publicizing Western Beef, which is not exactly a mom-and-pop outfit. According to "Modern Grocer," the average store run by the Queens-based chain covers 29,000 square feet, or about four times as much as the average independent supermarket Mr. Lipsky also represents.
Word Mark WESTERN BEEF
Goods and Services IC 042. US 100 101. G & S: retail supermarket outlets and wholesale distributorship services featuring foods. FIRST USE: 19850629. FIRST USE IN COMMERCE: 19850629
Mark Drawing Code (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS
Design Search Code 02.01.33 - Men, grotesque; Monsters (not robots); Snowmen; Stick figures
04.07.01 - Person formed by plants; Plants forming a person; Plants or combinations of plants representing a person; Plants representing a person
05.13.06 - Cacti
09.05.05 - Sombreros, cowboy hats (10 gallon hats), other broad-brimmed hats
26.05.13 - Triangles, two or more; Two or more triangles
26.05.21 - Triangles that are completely or partially shaded
Serial Number 74647818
Filing Date March 16, 1995
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition May 28, 1996
Registration Number 1994821
Registration Date August 20, 1996
Owner (REGISTRANT) Western Beef, Inc. CORPORATION DELAWARE 47-05 Metropolitan Avenue Ridgewood, Queens NEW YORK 11385
(LAST LISTED OWNER) W.B.I. INTERNATIONAL, INC. CORPORATION BY ASSIGNMENT NEVADA 6883 W. CHARLESTON BLVD. SUITE A LAS VEGAS NEVADA 89117
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record KIM A. WALKER
Disclaimer NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "BEEF" APART FROM THE MARK AS SHOWN
Type of Mark SERVICE MARK
Affidavit Text SECT 15. SECT 8 (6-YR). SECTION 8(10-YR) 20060116.
Renewal 1ST RENEWAL 20060116
Live/Dead Indicator LIVE
Restaurants/Bars/Bakeries/Food Stores • (0) Comments • Friday, March 10, 2006 • Permalink