A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from September 10, 2016
“We have beers as cold as your ex’s heart” (bar sign)

"We have beers as cold as your ex’s heart” is a jocular saying that has been printed on many bar signs. It’s not known what bar first posted this type of sign. The novel Phantom Train (2007) by Alexander Butziger contains the line:

“Above the huge mirror behind the bar, a neon sign claimed: ‘Our beer is as cold as your ex.’”

“Just spotted - ad on a bus for an american bar: ‘Our beers are as cold as your ex-wife’” was posted on Twitter on September 27, 2010.


Google Books
Phantom Train
By Alexander Butziger
Lulu Press (Lulu.com)
2007
Pg. 66:
Above the huge mirror behind the bar, a neon sign claimed: “Our beer is as cold as your ex.”

Twitter
Martin Rothenberger
‏@insanus
Just spotted - ad on a bus for an american bar: “Our beers are as cold as your ex-wife.” #fb
11:07 AM - 27 Sep 2010

Twitter
Rockin’ Rodeo
‏@RockinRodeoMid
Our beer is as cold as your ex wides heart, cheaper than her perfume and we even cook on Fridays.
6:35 PM - 15 Oct 2010

Twitter
çağrı ova
‏@cagriova
our beers are as cold as your ex-wife
9:44 AM - 29 Nov 2010

Twitter
Ricardo Muñante
‏@TheEffer
I have beer as cold as your ex-girlfriend’s heart.
7:11 PM - 8 Dec 2010

Twitter
DJ
‏@DjDumapit
“we have beer as cold as your ex-boyfriends heart”
5:48 AM - 19 Dec 2010

The Huffington Post
Bar Offers Beer As ‘Cold As Your Ex’s Heart,’ According To Sign Outside (PHOTO)
09/15/2013 02:12 am ET | Updated Aug 05, 2014

Duncan’s blog
July 1, 2014
20 funny pub signs
Filed under: Funny — duncan @ 8:00 am
OLD BEER IS AS COLD AS YOUR EX GIRLFRIEND’S HEART

Darby Telegraph (UK)
Could these be the quirkiest signs you’ve ever seen outside a Derby pub?
By Derby Telegraph | Posted: August 28, 2015
(...)
Changed weekly by manager Dec Callaway, last week’s sign read: “Free Beer, Topless Barmaids, False Advertising” with this week’s special reading “Beer as cold as your ex’s heart.”

The Hindu
Updated: August 20, 2016 13:30 IST
Drinks as cold as your ex
VIKRAM ACHANTA
“Drinks as cold as your ex,” says the poster outside Dukem, an Ethiopian bar and restaurant (in Washington, DC—ed.).

Posted by Barry Popik
Saturday, September 10, 2016 • Permalink