A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from July 16, 2013
Very Vanilla (very + vanilla)

"Vanilla” is a flavor; “vanilla” is also a slang term for something that is plain and drab. “Very Vanilla” (usually capitalized) is a flavor that seemingly promises real, authentic vanilla; “very vanilla” (usually lowercase) is also a slang term meaning very plain or ordinary.

“Very Vanilla” ice cream has been cited in print since at least 1964, 1967 and 1976. Dreyer’s Grand Ice Cream has an expired trademark on “Very Vanilla,” with a first use from 1988. “Very Vanilla” ice cream often contains specks of vanilla bean.


Wikipedia: Vanilla
Vanilla is a flavor derived from orchids of the genus Vanilla, primarily from the Mexican species, flat-leaved vanilla (V. planifolia). The word vanilla, derived from the diminutive of the Spanish word vaina (vaina itself meaning sheath or pod), simply translates as little pod. Pre-Columbian Mesoamerican people cultivated the vine of the vanilla orchid, called tlilxochitl by the Aztecs, and Spanish conquistador Hernán Cortés is credited with introducing both vanilla and chocolate to Europe in the 1520s.

8 October 1964, Morning Advocate (Baton Rouge, LA), “The Fast Gourmet” by Poppy Cannon, pg. 4-B. col. 1:
VERY-VANILLA ICE CREAM

5 March 1967, San Diego (CA) Union, pg. B-7, col. 2 ad:
NEW FLAVORS
Very Vanilla, Very Chocolate, Very Strawberry & Very Chocolate Marshmallow.
(Sav-On Drug Stores—ed.)

Google Books
The Woman’s Guide to Starting a Business
By Claudia Jessup
New York, NY: Henry Holt
1976
Pg. 7:
In your mind’s eye, you’ve bought equipment, devised recipes for Very Vanilla and Cinnaminty Chocolate, rented a shop near the high school, and you’re proffering parfaits for profits.

Google News Archive
8 October 1986, The Vindicator (Youngstown, OH), pg. 13, col. 3 ad:
I ate the Very Vanilla ice-cream, too, a gallon of it.
(Tri-State Eating Disorders Center—ed.)

SBWire (Small Business Newswire)
EverSmoke Has No Smoke but Plenty of Hype Fuels These Electronic Cigarettes
Miami, FL—(SBWIRE)—06/25/2013— Two London businessmen believe electronic cigarettes are the cure for the biggest public health threat the world has ever faced. Electronic cigarettes are the future by being cleaner and cooler than smoking, the businessmen argue. EverSmoke Electronic Cigarettes are one of the most popular and top e-Cig brands that offer a smoking alternative.
(...)
This means the smoker gets a fresh atomizer each time the cartridge is replaced. Cartridges are available in ten popular flavors: Classic Tobacco, Royal Tobacco, Golden Tobacco, Cool Menthol, Peppermint Party, Very Vanilla, Cherry Crush, Peach Passion, Pina Colada, Coffee Creation, and five nicotine strengths: 24mg, 18mg, 12mg, 6mg, and 0mg.

The Wall Street Journal
Seattle’s Best Coffee Lets Coffee Lovers Tap Their Inner Barista to Make Frozen Coffee Blends at Home
PHOENIX, June 26, 2013 /PRNewswire/—Seattle’s Best Coffee, together with innovative food manufacturer Inventure Foods, Inc. (NASDAQ:SNAK)--the company responsible for bringing the “at home” frozen smoothie category to life in grocery store freezers three years ago--today unveiled Seattle’s Best Coffee(R) Frozen Coffee Blends, available in grocery, club and mass merchandise stores nationwide.
(...)
Made with high-quality, 100-percent arabica coffee beans in four varieties: Coffee Chiller(R), Creamy Caramel(R), Very Vanilla(R), and Mega Mocha(R)

Design Week (UK)
News in brief round-up
Fri, 5 Jul 2013
Robot Food has created new branding and packaging for Beanies The Flavour Co, working with the buying department at Sainsbury’s where the brand will be exclusively stocked. Flavours include Amaretto, Irish Cream, Cinder Toffee and Very Vanilla.

(Trademark)
Word Mark VERY VANILLA
Goods and Services (CANCELLED) IC 003. US 051. G & S: Hair Coloring Preparations in the Nature of a Rinse. FIRST USE: 19610815. FIRST USE IN COMMERCE: 19610815
Mark Drawing Code (1) TYPED DRAWING
Serial Number 72148328
Filing Date July 3, 1962
Current Basis 1A
Original Filing Basis 1A
Date Amended to Current Register February 14, 1963
Registration Number 0749269
Registration Date May 7, 1963
Owner (REGISTRANT) Roux Laboratories, Inc. CORPORATION NEW YORK 1841 PARK AVE. NEW YORK NEW YORK
Assignment Recorded ASSIGNMENT RECORDED
Type of Mark TRADEMARK
Register SUPPLEMENTAL
Renewal 1ST RENEWAL 19830621
Live/Dead Indicator DEAD
Cancellation Date February 14, 2004

(Trademark)
Word Mark VERY VANILLA
Goods and Services (ABANDONED) IC 029. US 046. G & S: ICE CREAM, ICE MILK, AND OTHER FROZEN DAIRY DESSERTS. FIRST USE: 19880824. FIRST USE IN COMMERCE: 19880824
Mark Drawing Code (1) TYPED DRAWING
Serial Number 73780866
Filing Date February 13, 1989
Current Basis 1A
Original Filing Basis 1A
Owner (APPLICANT) DREYER’S GRAND ICE CREAM, INC. CORPORATION CALIFORNIA 5929 COLLEGE AVENUE OAKLAND CALIFORNIA 94618
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator DEAD
Abandonment Date December 1, 1989

Posted by Barry Popik
New York CityFood/Drink • Tuesday, July 16, 2013 • Permalink