A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from February 16, 2012
UpChuck E. Cheese or Upchucky Cheese (Chuck E. Cheese’s nickname)

Chuck E. Cheese’s is a pizza chain of family entertainment centers. The nickname “Upchuck Cheese Pizza” has been cited in print since at least 1988, “UpChuck E. Cheese” since at least 2000 and “Upchucky Cheese” since at least 2003.

Another Chuck E. Cheese’s nickname is “Chuck E. Disease’s.”


Wikipedia: Chuck E. Cheese’s
Chuck E. Cheese’s (formerly Chuck E. Cheese’s Pizza Time Theatre and Chuck E. Cheese’s Pizza) is a chain of family entertainment centers. Chuck E. Cheese’s is the main brand of CEC Entertainment, Inc., (NYSE: CEC) with its headquarters in Irving, Texas.

The concept is a sit-down pizza restaurant, complemented by arcade games, amusement rides, an animatronic show, and other diversions, such as climbing equipment, tubes, and slides − all mainly directed at younger children. The brand is represented by Chuck E. Cheese, an anthropomorphic mouse.

The company was founded as Chuck E. Cheese’s Pizza Time Theatre by Nolan Bushnell in 1977, officially being labeled as the first family restaurant to integrate food, animated entertainment, and an indoor arcade. Pizza Time Theatre and Showbiz Pizza Place merged in 1984, bringing both concepts under the wing of Showbiz Pizza Time, Inc. In 1991/2, Showbiz Pizza Time, Inc. unified the two brands into Chuck E. Cheese’s Pizza. In 1994, Chuck E. Cheese’s Pizza underwent a redesign, changing to Chuck E. Cheese’s by 1995. In 1998, Showbiz Pizza Time, Inc. was renamed to CEC Entertainment, Inc.’, removing any mention of Showbiz Pizza Place, Inc., the company that CEC Entertainment, Inc. started as. In 2007, the company celebrated its 30th anniversary, and as of May 2009, it operates 542 restaurants.

Google Books
Male/Female Roles:
Opposing Viewpoints

By Bruno Leone and Terry O’Neill
St. Paul, MN: Greenhaven Press
1988
Pg. 245:
Upchuck Cheese Pizza is the last place we would ordinarily choose to dine, but the martyrdom of an awful meal is oddly comforting.

Straight Dope Message Board
Zenster
12-22-2000, 01:55 AM
(...)
Half of them are “UPChuck E. Cheese” psuedo-pizza parlors!

Google Groups: rec.games.video.arcade.collecting
Newsgroups: rec.games.video.arcade.collecting
From: “MARK”
Date: Thu, 20 Nov 2003 17:39:52 GMT
Local: Thurs, Nov 20 2003 11:39 am
Subject: Re: Chuck E. Cheese drops their game prices to one token

They should call the place Upchucky Cheese.smile

SCMC Message Forum
msmap
03-29-2005, 04:36 PM
most deffinitely, they don’t call if Upchucky Cheese for nothing

Google Books
Don’t Eat This Book:
Fast food and the supersizing of America

By Morgan Spurlock
New York, NY: G. P. Putnam’s Sons
2005
Pg. 169:
(Of course, it’s UpChuck E. Cheese that took this concept all the way, an entire chain of kids’-themed restaurants, 500 at last counting, where you can book your kid’s birthday party ...)

Google Books
Heck:
Where the bad kids go

By Dale E. Basye and Bob Dob
New York, NY: Random House
2008
Pg. 14:
They cautiously stepped out of the garbage pool into a small, sweltering cavern filled with thick, greasy smoke — a cross between a giant’s fireplace and the worst Upchucky Cheez restaurant ever.

mistressofoblivion
Wednesday, 23 July 2008
Another Trip to Upchucky’s
Today we went to Upchucky Cheese’s again. 

Posted by Barry Popik
New York CityRestaurants/Bars/Bakeries/Food Stores • Thursday, February 16, 2012 • Permalink