Hovis is a British bread company. There’s a joke that puns “Hovis” with “Jehovah” (of Jehovah’s Witnesses):
“Two women knocked at my door and started preaching to me about the virtues of brown bread. I think they were Hovis Witnesses.”
The “Hovis Witnesses” joke has been cited in print since at least 2006.
Hovis Ltd is a British company that produces flour and bread. The brand originated in Macclesfield, Cheshire, in 1886, and became part of Rank Hovis McDougall (RHM) in 1962 after a succession of mergers. RHM, with its brands including Hovis and Mother’s Pride, was acquired by Premier Foods in 2007.
Hovis became a limited company in April 2014, after Premier Foods sold a 51% stake in the business to The Gores Group to form a joint venture between the two companies.
Hovis specialises in high wheatgerm wholemeal flour, the bread being baked independently. It also produces the Nimble brand reduced-calorie bread.
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Dawkins on TV
 Perhaps The Hovis Witnesses got it right, and your god is actually a loaf of bread.
The Hovis Witnesses
Uploaded on March 8, 2007
Let’s Have Some Jokes
March 19, 2008, 07:43 PM
2 women came knockin on the door earlier & asked me whatbread I eat?
I told ‘em warbies toastie loaf!
they then lectured me on the evils of white bread & told me about the wholesome goodness of brown bread!
Don’tcha justhate them Hovis Witnesses?
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OT: Made me giggle
I was watching my favourite TV show when two women rang the door bell. When I answered the door they asked me what kind of bread I ate “White” I said. I then had 45 minutes of lecturing on how brown bread was much better for me etc. Flamin Hovis Witnesses
Just had a couple of people at the door talking about how great brown bread is...Bloody Hovis Witnesses…
7:31 PM - 17 Feb 2009
He stood at my door & proceeded to talk about how brown bread was better than white.
Bloody Hovis witnesses!
7:41 PM - 4 Mar 2009
2 women came round and asked what bread I ate?When I said white; they lectured me on the benefit of brown for 30mins.Ruddy Hovis witnesses
5:17 AM - 5 Mar 2009
The Mammoth Book of One-Liners
By Geoff Tibballs
London: Constable & Robinson Ltd
Two women knocked at my door and started preaching to me about the virtues of brown bread. I think they were Hovis Witnesses.
Bob and Brenda’s New Joke Book
By Paul Gwilliam
Lulu Press, Inc. (Lulu.com)
Two old ladies knocked on my door, selling the bible and brown bread, they were Hovis witnesses!