A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from June 09, 2006
“Truth, Justice and the Comics” (New York Newsday)
Newsday is based on Long Island. It briefly ran a New York edition (New York Newsday) that folded in the 1990s. New York Newsday had a memorable slogan: "Truth, Justice and the Comics." The slogan borrowed from "Truth, Justice and the American Way," the theme for the comic Superman.

Newsday is still sold in New York City, especially in Queens.

(Google Groups)
Newsday goes down...so much for Truth etc.
... the only one in a marketing campaign I've directly experienced--to emphasize its comics as a selling point ("New York Newsday: Truth, Justice, and the Comics ...
rec.arts.comics.strips - Jul 18 1995, 12:05 pm by Joseph Nebus - 6 messages - 4 authors

(Google Groups)
I'm gonna be ok, and likely back next week smile
... As I wrote in some recent post, I am all for "truth, justice and the comics." (BTW, that was an ad slogan for a now defunct NYC newspaper and I loved it. ...
alt.support.stop-smoking - Mar 15 1998, 1:56 am by ROSIE - 81 messages - 28 authors

6 August 1996, New York Times, pg. D7:
But newspapers often go far beyond promises to keep a reader informed, and try instead to convey a "brand persona," said George Fertitta, president of Margeotes/Fertitta & Partners Inc., which produced New York Newsday's memorable 'Truth, Justic and the Comics" campaign until Times Mirror closed the paper last year.

(Trademark)
Word Mark NEW YORK NEWSDAY
Goods and Services IC 016. US 038. G & S: NEWSPAPER FOR GENERAL CIRCULATION. FIRST USE: 19830911. FIRST USE IN COMMERCE: 19830911
Mark Drawing Code (1) TYPED DRAWING
Design Search Code
Serial Number 73803660
Filing Date May 30, 1989
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition January 9, 1990
Registration Number 1589908
Registration Date April 3, 1990
Owner (REGISTRANT) NEWSDAY, INC. CORPORATION NEW YORK 235 PINELAWN ROAD MELVILLE, LONG ISLAND NEW YORK 11747
(LAST LISTED OWNER) TRIBUNE LICENSE, INC. CORPORATION BY CHANGE OF NAME DELAWARE 435 N. MICHIGAN AVE. CHICAGO ILLINOIS 60611
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record MICHAEL A PARKS
Prior Registrations 0390263
Disclaimer NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "NEW YORK" APART FROM THE MARK AS SHOWN
Type of Mark TRADEMARK
Register PRINCIPAL
Affidavit Text SECT 15. SECT 8 (6-YR). SECTION 8(10-YR) 20011130.
Renewal 1ST RENEWAL 20011130
Live/Dead Indicator LIVE


Posted by Barry Popik
Media/Newspapers/Magazines/Internet • (0) Comments • Friday, June 09, 2006 • Permalink