"Tomorrow Happens Here” has been the non-trademarked slogan of Austin’s SXSW (South by Southwest) festival since 2009. SXSW contains a music festival, a film festival and interactive events focusing on emerging technologies (where the slogan is perhaps most appropriate, although the music and film festivals feature emerging artists).
Wikipedia: South by Southwest
South by Southwest (SXSW) is a set of interactive, film, and music festivals and conferences that take place every spring in Austin, Texas. SXSW first began in 1987 and is centered on the downtown Austin Convention Center. Each of the three parts runs relatively independently, with different start and end dates.
SXSW is one of the largest music festivals in the United States, with more than 1,400 performers playing in more than 80 venues around Austin over four days, in March. Though it is an industry-based event, SXSW Music links locally with events such as the annual Austin Music Awards show. SXSW is the highest revenue-producing special event for the Austin economy, with an estimated economic impact of at least $110 million in 2008.
In 1994, SXSW added film and interactive conferences. SXSW Film has become one of the world’s premiere film festivals, focusing on new directing talent. Similarly, SXSW Interactive has attracted a strong following among web creators and entrepreneurs. SXSW Interactive’s focus on emerging technology has earned the festival a reputation as a breeding ground for new ideas and creative technologies. Twitter launched at SXSW Interactive in 2007.
The music event has grown from 700 registrants in 1987 to nearly 12,000 registrants. SXSW Film and SXSW Interactive events attract approximately 11,000 registrants to Austin every March.
TOMORROW HAPPENS HERE.
The South by Southwest (SXSW) Conferences & Festivals offer the unique convergence of original music, independent films, and emerging technologies. Fostering creative and professional growth alike, SXSW is the premier destination for discovery.
Gorgeous Got a Gun
SXSW, tomorrow happens here.
2009 August 25
If you do not know about the SXSW music festival that goes down in Austin, TX every March, then you SHOULD KNOW!
Posted: Wed., Feb. 3, 2010, 7:47pm PT
SXSW sets film lineup
‘MacGruber,’ ‘Runaways’ among high-profile titles
By DAVE MCNARY
South by Southwest has unveiled its complete lineup with high-profile pics including Rogue’s comedy “MacGruber,” “Mr. Nice,” “Get Low,” “Cyrus” and “The Runaways.”
The fest, which already announced Lionsgate’s action-comedy “Kick-Ass” as its opening night film, is entering its 17th year in Austin, Texas, and will run March 12-20. A total of 119 features will screen, with 55 of those having their world premieres—culled from a record 1,572 feature submissions.
The fest, which carries the slogan “Tomorrow Happens Here,” also features an interactive component that starts on March 12 and a music section that launches March 17.
Texas (Lone Star State Dictionary) • (0) Comments • Saturday, February 06, 2010 • Permalink