A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from May 30, 2013
Tomatonaise (tomato + mayonnaise)

"Tomatonaise” (tomato + mayonnaise) was popularized by the Food Republic blog post on May 30, 2013, “Tomatonaise Is The Condiment Of The Summer: Chopped ripe tomatoes and mayo make a juicy lunch” by Jess Kapadia:

“What is tomatonaise? It’s my secret summer weapon. It’s just super-ripe tomatoes food-processed, or immersion-blended, with mayo, salt and pepper in a ratio that only you can dictate. If it’s more tomatoey, it’s an amazing spread or finishing touch on fish. If it’s more mayo-esque, it’s also an amazing spread on a simple sandwich like leftover baked ham or sharp cheddar. If it’s chunkier, it’s a nice little salad with some basil.”

“Sun Dried Tomatonaise” was cited on the blog Onceaweekcooking on November 29, 2011, with a simple recipe of sun dried tomatoes, garlic and mayo. A product called “Tomatonnaise” (flavoring sauce for use with food, flavored mayonnaise) was trademarked, but the trademark is listed as “dead.”


Onceaweekcooking
Flavored Mayo’s
By Quick Chef
Tuesday, November 29th, 2011
(...)
Sun Dried Tomatonaise
1/4 cup well drained sun dried tomatoes, chopped
1 small clove garlic
Process these two ingredients in food processor so the ingredients are fine. Then mix with the mayo.

Twitter
Octaypus‏
@octaypus
Hey guys, guys… Tomatonaise sandwiches. Guys. Seriously guys.
11:29 PM - 22 Aug 12

Food Republic
May 30, 2013 11:31 am
Tomatonaise Is The Condiment Of The Summer
Chopped ripe tomatoes and mayo make a juicy lunch

By Jess Kapadia
(...)
What is tomatonaise? It’s my secret summer weapon. It’s just super-ripe tomatoes food-processed, or immersion-blended, with mayo, salt and pepper in a ratio that only you can dictate. If it’s more tomatoey, it’s an amazing spread or finishing touch on fish. If it’s more mayo-esque, it’s also an amazing spread on a simple sandwich like leftover baked ham or sharp cheddar. If it’s chunkier, it’s a nice little salad with some basil. You cannot lose. Unless you don’t like tomatoes or mayonnaise, and some people don’t. Crazy people.

(Trademark)
Word Mark TOMATONNAISE
Goods and Services (ABANDONED) IC 030. US 046. G & S: FLAVORING SAUCE FOR USE WITH FOOD, FLAVORED MAYONNAISE
Mark Drawing Code (1) TYPED DRAWING
Serial Number 78246009
Filing Date May 6, 2003
Current Basis 1B
Original Filing Basis 1B
Published for Opposition December 16, 2003
Owner (APPLICANT) WYNN STARR FLAVORS, INC. CORPORATION NEVADA 5 Pearl Court Allendale NEW JERSEY 07401
Attorney of Record Stephen B. Salai
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator DEAD
Abandonment Date September 10, 2004

Posted by Barry Popik
New York CityFood/Drink • Thursday, May 30, 2013 • Permalink