A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from November 16, 2015
Times Plaza (Brooklyn)

When the New York (NY) Times newspaper moved to Longacre Square in 1904, the square was renamed “Times Square.” When the Brooklyn (NY) Daily Times moved in 1914 to Flatbush, Fourth and Atlantic Avenues (opposite the Long Island Depot), the area was named “Times Plaza.”

The Brooklyn Times-Union was bought by the Brooklyn (NY) Daily Eagle in 1937. The “Times Plaza” name quickly fell into disuse.

The other squares named after newspapers include Herald Square (after the New York Herald), Times Square (after the New York Times), Globe Square (after The New York Globe) and Telegram Square (after the New York Evening Telegram).


Wikipedia: Times Plaza
Times Plaza is the historical name for the intersection of Flatbush Avenue, Fourth Avenue, and Atlantic Avenue in the New York City borough of Brooklyn. The area came to be called Times Plaza for the nearby offices of the Brooklyn Daily Times. The US Post office located at 542 Atlantic Avenue is still called the Times Plaza Station.

It sits on the borders of the Park Slope, Fort Greene, and Boerum Hill neighborhoods in Brooklyn. It is a short distance down Flatbush Avenue from the Grand Army Plaza.

Wikipedia: Brooklyn Times-Union
The Brooklyn Times-Union was launched in 1848 as the Williamsburgh Daily Times. It became the Brooklyn Daily Times when the cities of Brooklyn and Williamsburg were unified in 1855. The newspaper supported the Republican Party, and the Abolition movement. Walt Whitman was one of their reporters, and was later the managing editor after he left the Brooklyn Daily Eagle.

The paper was published both daily and on Sunday, and had a peak circulation that included all of Kings County, and large segments of Nassau and Suffolk Counties.

The Daily Times was renamed the Brooklyn Times-Union after it bought out the Brooklyn Standard Union in 1932, and was itself bought out by the Brooklyn Eagle in 1937.

Brooklyn’s Times Plaza at the intersections of Flatbush Avenue; Atlantic Avenue, Fourth Avenue, Ashland Place, State Street, and Hanson Place was named for this newspaper.

Chronicling America
1 August 1914, The Evening World (New York, NY), pg. 5, col. 1 ad:
MOVING FORWARD
THE BROOKLYN DAILY TIMES has MOVED FORWARD from the foot of Broadway to the center of Brooklyn, Times Plaza, Flatbush, Fourth and Atlantic Avenues, opposite the Long Island Depot.

Brooklyn Newsstand
2 August 1914, Brooklyn (NY) Daily Eagle, magazine sec. pg. 6, col. 5 ad:
MOVING FORWARD
THE BROOKLYN DAILY TIMES has MOVED FORWARD from the foot of Broadway to the center of Brooklyn, Times Plaza, Flatbush, Fourth and Atlantic Avenues, opposite the Long Island Depot.

New York (NY) Times
November 10, 1920
GOOD BROOKLYN MARKET; Half-Block Front on Fourth Avenue and Dean Street Sold.
... half block adjoining the Public Library on the corner of Fourth Avenue and Pacific Streot. It is within a few feet of the Times Plaza subway station, and the platform of the Fourth Avenue subway extends along tho entire frontage.

New York (NY) Times
January 25, 1931
NEW BROOKLYN HOTEL; The Times Plaza Is Restricted to Occupancy by Men.
The Times Plaza Hotel, ten-story residential for at 510 Atlantic Avenue, near Third Avenue, will be opened’ for inspection today and wlll begin ...

Bowery Boys
BROOKLYN’S SUBWAY ORIGINS, AT AN INSANE INTERSECTION
AUGUST 19, 2010
(...)
This intersection of Fourth, Flatbush and Atlantic avenues was once known as Times Plaza, named in what I can only think of as wishful thinking after the Brooklyn Daily Times in emulation of Manhattan’s own Times newspaper plaza. The Daily Times folded less than thirty years later however. The entrance is lovely — and was renovated in the last decade — but was not very effective in the day, sitting as it does in the middle of a very bustling intersection.

Ephemeral New York
November 9, 2015
The slow fade of Brooklyn’s Times Plaza district
Today the name only remains on the Times Plaza Station, a post office built in 1925 on Atlantic Avenue between Third and Fourth Avenues.

But the area once known as Times Plaza—with aspirations to be as fabled as Manhattan’s Times Square, perhaps—was a bustling triangle amid the crossroads of the borough’s busiest thoroughfares.

Times Plaza had a handsome hotel as well as its own subway entrance, a gorgeous jewel box originally called the Times Plaza Control House after it opened in 1908. (Today, it’s the restored Heins & LaFarge kiosk with “Atlantic Avenue” on the facade.)

This transit hub also had shops and offices for the Brooklyn Daily Times, the newspaper that officially lent its name to the area in 1917.

Posted by Barry Popik
New York CityNeighborhoods • Monday, November 16, 2015 • Permalink