A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from January 22, 2015
The World’s Borough (Queens)

The New York City borough of Queens has a large international population; the borough hosted both the 1939 New York World’s Fair and the 1964 New York World’s Fair. In October 2014, Queens Borough President Melinda Katz put ten “Welcome to Queens—The World’s Borough” signs along major thoroughfares entering Queens.

Melinda Katz became Queens Borough President on January 1, 2014 and had frequently used the motto “The World’s Borough,” but it had been used earlier. “This is the world’s game and this is the world’s borough” was said by state Sen. José Peralta (D-East Elmhurst) in June 2012 about a proposed MLS soccer stadium in Queens.


Wikipedia: Queens
Queens is the easternmost and largest in area of the five boroughs of New York City, geographically adjacent to the borough of Brooklyn at the western end of Long Island. Coterminous with Queens County since 1899, the borough of Queens is the second-largest in population (behind Brooklyn), with approximately 2.3 million residents in 2013, approximately 48% of them foreign-born; Queens County is also the second most populous county in New York State, behind neighboring Kings County, which is coterminous with the borough of Brooklyn. Queens is the fourth-most densely populated county among New York City’s boroughs, as well as in the United States; and if each New York City borough were an independent city, Queens would also be the nation’s fourth most populous city, after Los Angeles, Chicago, and Brooklyn. Queens is the most ethnically diverse urban area in the world.

Daily News (New York, NY)
Proposed MLS soccer stadium in Queens park elicits concern
Major League Soccer needs to find replacement park land and Mets owners said to be wary of plan

BY CLARE TRAPASSO
Friday, June 29, 2012, 5:28 PM
(...)
“This is the world’s game and this is the world’s borough,” said state Sen. Jose Peralta (D-East Elmhurst). The stadium is “a great economic engine.”

Crain’s New York Business
Boro prez tells why Queens is king
Melinda Katz sets a new path for the borough.

BY CHRIS BRAGG
APRIL 11, 2014 1:48 P.M.
(...)
Q What should be the motto for Queens?
A “The world’s borough.”

Melinda Katz, Queens Borough President
“THE WORLD’S BOROUGH” GETS NEW ROAD SIGNS WELCOMING DRIVERS TO QUEENS
Posted October 14, 2014
Queens Borough President Melinda Katz and Dalila Hall, the Queens Borough Commissioner of the city’s Department of Transportation (DOT), unveiled new “Welcome to Queens” signs recently installed along major thoroughfares entering the Borough of Queens, “The World’s Borough.”

Each of the new signs bears the slogan “The World’s Borough,” a phrase coined by Borough President Katz to emphasize the multi-cultural makeup of the people of Queens, the most diverse county in America. The Borough President has been using the slogan as part of a new marketing campaign aimed at encouraging borough residents and visitors alike to take advantage of the many different culinary, cultural and retail attractions that are offered by our borough’s residents, who represent more than 120 countries and speak more than 135 languages.

“You haven’t really seen New York City unless you have experienced the diversity that is in Queens,” Borough President Katz said. “Our slogan of ‘The World’s Borough’ is helping to get that word out and having this slogan emblazoned on the roads that lead into our borough should greatly help in getting that message across.

Daily News (New York, NY)
New road signs proclaim Queens as “The World’s Borough”
Queens Borough President Melinda Katz pushed for personalized signs as part of her efforts to shine a spotlight on Queens and make it a destination.

BY LISA L. COLANGELO
Published: Wednesday, October 15, 2014, 6:27 PM Updated: Wednesday, October 15, 2014, 6:27 PM
Queens residents think they live in the center of the universe — now they have the roadside marquees to prove it.

Ten new signs welcoming people to Queens along several bridges and highways proclaim it as “The World’s Borough.”
(...)
The signs are visible on the Queensboro, Pulaski, Throgs Neck, Whitestone and Kosciusko bridges, as well as the Belt Parkway and Long Island Expressway.

DNAinfo New York
Diversity-Minded Queens Road Signs Welcome Drivers to ‘The World’s Borough’
By Ewa Kern-Jedrychowska on October 16, 2014 12:05pm
(...)
Borough President Melinda Katz, who provided funding for the project, said she has been using the slogan as part of her campaign to encourage locals and tourists alike to explore the international borough, including its culinary and cultural attractions.

“You haven’t really seen New York City unless you have experienced the diversity that is in Queens,” Katz said in a statement. “Our slogan of ‘The World’s Borough’ is helping to get that word out.”

Queens residents come from more than 120 countries and speak more than 135 languages, according to Katz.

Twitter
higher.
‏@RemyBanks
welcome to queens…
“the world’s borough”
read the sign on the kosciusko bridge
11:22 PM - 25 Nov 2014

Twitter
Melinda Katz
‏@MelindaKatz
#Queens is hot and on the move! @lonelyplanet names World’s Borough the #1 tourist destination http://ow.ly/FGeUp @QEDC @ItsinQueens
11:33 AM - 10 Dec 2014

Queens (NY) Gazette
2015-01-21 / Front Page
State Of The Boro Preview
BY JASON D. ANTOS
Borough President Melinda Katz held a roundtable meeting at Borough Hall to offer a preview of some of the issues to be discussed at her upcoming State of the Borough address to be held on January 22.
(...)
Last fall, the borough president and the city Department of Transportation installed signs on major bridges and thoroughfares with the borough’s new slogan “Welcome To Queens: The World’s Borough.”

“It’s part of our whole theme,” she said at the sign’s unveiling in October 2014. “If you haven’t seen Queens, you haven’t seen New York.”

Twitter
Anandi A. Premlall
‏@AAPremlall
#Queens is the World’s Borough. An international hub. #diversity
10:33 AM - 22 Jan 2015

Posted by Barry Popik
New York CityNeighborhoods • Thursday, January 22, 2015 • Permalink