"The Signature of American Style" is a slogan from 1990 that is still used.
A few other "firsts" at Lord & Taylor: it was the first major store on Fifth Avenue, the first to present innovative Christmas windows filled with holiday displays rather than merchandise, and the first to open a branch store (1941 in Manhasset). Lord & Taylor is also known for playing the national anthem before the start of each business day.
Since 1826, Lord & Taylor has built a reputation for service, for quality and for style. By creating a unique mix of the latest trends and the right essentials, we've got what you want today and what you'll need tomorrow.
We have 54 stores in ten states and the District of Columbia. Our flagship store is on Fifth Avenue where our windows have made an impact on the New York fashion scene for more than 90 years.
A Store of Firsts
Lord & Taylor is not only at the forefront in fashion but we've also set significant trends in the retailing industry. We were the first retailer with the vision to move to Fifth Avenue - and the first to install an elevator. We were also the first to open a branch store, the first to develop the concept of offering personal shopping services and the first to create Christmas windows for pure delight rather than selling merchandise, a tradition that continues today.
And, perhaps our most significant first is that Lord & Taylor was the first store to have a woman as president. Dorothy Shaver was a visionary who made an impact on the emerging American fashion industry by showcasing the work of the American designers who truly shaped American style. Claire Maccardle, Bonnie Cashin, Norell Pauline Trigere, Luis Eztevez and Vera Maxwell all made their debut in our Fifth Avenue windows.
The Signature of American Style
Today, Lord & Taylor continues to showcase the newest looks from some of the industry's best designers. Our fashion team works closely with our buyers to bring the latest trends from the runways into the reality of your lifestyle. Take a look at us now and we're sure you'll like what you see.
8 April 1990, Washington Post, pg. F6 ad:
LORD & TAYLOR
in a gala celebration
"The Signature of
Word Mark LORD & TAYLOR
Goods and Services IC 024. US 042. G & S: DRY GOODS CONSISTING OF PIECE GOODS OF SILK, COTTON, WOOL, OR COMBINATIONS THEREOF. FIRST USE: 18260502. FIRST USE IN COMMERCE: 18260502
Mark Drawing Code (5) WORDS, LETTERS, AND/OR NUMBERS IN STYLIZED FORM
Design Search Code
Serial Number 71233829
Filing Date June 28, 1926
Current Filing Basis 1A
Original Filing Basis 1A
Registration Number 0220733
Registration Date November 16, 1926
Owner (REGISTRANT) LORD & TAYLOR CORPORATION NEW YORK NO. 424 FIFTH AVENUe NEW YORK NEW YORK
(LAST LISTED OWNER) THE MAY DEPARTMENT STORES COMPANY CORPORATION NEW YORK 611 OLIVE STREET SUITE 1750 ST. LOUIS MISSOURI 63101
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record GOULD & WILKIE
Type of Mark TRADEMARK
Renewal 3RD RENEWAL 19861116
Live/Dead Indicator LIVE