A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from June 24, 2008
“The Shortcut to Mexico” & “The Mex! Without the Tex” (Guajillo’s in San Antonio)

Guajillo’s is one of the few Mexican restaurants in San Antonio that is not Tex-Mex. Its slogan since 2000 has been “The Shortcut to Mexico” (“‘el atajo al México"), with another slogan of “The Mex! Without the Tex.” Guajillo’s is one of very few Texas restaurant slogans advertising a non-Tex-Mex distinction.


Guajillo’s
The Shortcut to Mexico
The Mex!
Without the Tex

17 August 2003, San Antonio (TX) Express-News, pg. 89X:
Guajillo’s
1001 N.W. Loop 410, (210) 344-4119 (N) Forget Tex-Mex and settle in for a treat. This place bills itself as a shortcut to Mexico and delivers with such savory dishes as Cochinita Pibil, Tinga de Pollo and Tacos al Pastor. (Reviewed 2/15/02) Lunch/dinner: daily. $-$$. Credit: adismv. Casual.

Texas - Chowhound
travellers’ luck: Guajillo’s in San Antonio
Everything about Guajillo’s, to my out-of-town eye, boded unexciting. It sits right next to a freeway overpass among unremarkable malls on the very edge of San Antonio. Construction surrounds, even including two big buildings slated for implosion. The sign, for what it’s worth, could be that of a chain-restaurant. It has a slogan: ‘the shortcut to Mexico’ or, alternately, ‘el atajo al México’. A slogan.
(...)
David Sloo Apr 18, 2006 02:16AM
(COMMENTS)
You found arguably the best mexican (not tex/mex) restaurant in SA.

Next time try the tacos al pastor, the milanesa (put some lime and their salsa on top), the tinga and the chilaquiles.

I was just there this weekend. It’s consistently good, very inexpensive and filled with mexicans and smart anglos like me!

Congratulations on a great find.
david Apr 18, 2006 11:48AM

The Dish on Food
Guajillo’s - authentic Mexican cuisine
13 11 2007
This restaurant bills itself as “The Shortcut to Mexico” and advertises “The Mex! Without the Tex” on their website. I don’t remember what drew me here in the first place, but I have been going back ever since. This is one of the few restaurants in San Antonio where you will find Mexican cuisine that is closer to central Mexican fare rather than TexMex. Don’t get me wrong. I mean, who doesn’t like the typical TexMex dishes of enchiladas and tacos? However, Guajillo’s focuses on the tastes of Mexico that are mostly unfamiliar to Americans, and I love them for it.

(Trademark)
Word Mark GUAJILLO’S THE SHORTCUT TO MEXICO
Goods and Services (ABANDONED) IC 042. US 100 101. G & S: Restaurants
Mark Drawing Code (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS
Design Search Code 05.11.25 - Artichokes; Asparagus; Broccoli; Celery; Other vegetables; Turnips
26.03.01 - Ovals as carriers and single line borders
26.03.21 - Ovals that are completely or partially shaded
Serial Number 76109002
Filing Date August 11, 2000
Current Filing Basis 1B
Original Filing Basis 1B
Owner (APPLICANT) HRM Group, L.L.C. LTD LIAB CO TEXAS 6734 San Pedro San Antonio TEXAS 78216
Attorney of Record Kathleen Quiroz
Type of Mark SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator DEAD
Abandonment Date August 29, 2001

(Trademark)
Word Mark GUAJILLO’S
Goods and Services (ABANDONED) IC 042. US 100 101. G & S: Restaurants
Mark Drawing Code (1) TYPED DRAWING
Serial Number 76109001
Filing Date August 11, 2000
Current Filing Basis 1B
Original Filing Basis 1B
Owner (APPLICANT) HRM Group, L.L.C. LTD LIAB CO TEXAS 6734 San Pedro San Antonio TEXAS 78216
Attorney of Record Kathleen Quiroz
Type of Mark SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator DEAD
Abandonment Date August 15, 2001

Posted by Barry Popik
Texas (Lone Star State Dictionary) • (0) Comments • Tuesday, June 24, 2008 • Permalink