A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

Recent entries:
“Starbucks isn’t really that expensive when you you consider what Victoria’s Secret charges per cu (7/25)
Entry forthcoming—B.P. (7/25)
“Yoga is my favorite way to pretend to work out” (7/25)
“Work is the greatest thing in the world; so we should always save some of it for tomorrow” (7/25)
“I try to avoid things that make me fat. Like scales, photos and mirrors” (7/25)
More new entries...

A  B  C  D  E  F  G  H  I  J  K  L  M  N  O  P  Q  R  S  T  U  V  W  X  Y  Z


Entry from April 30, 2006
“The Right Way to Invest” & Fireman’s Carry symbol (Oppenheimer Funds)
Oppenheimer Funds is now owned by the Massachusetts Mutual Life Insurance Company (MassMutual), but Oppenheimer maintains a presence at Two World Financial Center, 225 Liberty Street.

Oppenheimer's motto is "The Right Way to Invest." It's logo (since 1964) features four hands clasped to form a square, known as the "fireman's carry."

https://www.oppenheimerfunds.com/j2ee/www/targetedCopy/CommonPages/companyNews/companyHistory.jsp
OppenheimerFunds traces its origins to Oppenheimer & Co., a brokerage firm founded in the early 1950s. In 1960, Oppenheimer & Co. decided to create a separate subsidiary to manage its mutual fund business and organized Oppenheimer Management Corporation to act as the investment adviser for the Oppenheimer Fund, which was first offered to the public on April 30, 1959. Oppenheimer Management Corporation was renamed OppenheimerFunds, Inc. in 1996.

https://www.oppenheimerfunds.com/j2ee/www/targetedCopy/CommonPages/companyNews/logo_taglineHistory.jsp
The OppenheimerFunds four-hands logo, adopted in 1964, has undergone subtle stylistic modifications over the decades yet its essence has remained intact as a symbol of the time-tested philosophy that has unwaveringly guided the Company through both up and down markets. Our logo depicts the "fireman's carry," in which four hands join together to provide greater strength and support than any one individual can provide alone—a representation of OppenheimerFunds' partnerships with both advisors and investors. Initially used to promote the original Oppenheimer Fund in 1964, the four-hands logo eventually came to symbolize the entire Company.

Dovetailing with the logo is OppenheimerFunds' tagline, The Right Way to Invest, which captures the Company's focus on integrity and principled investing as integral components of a long-term investment strategy. Used for the first time in 1996, The Right Way to Invest is more than just an advertising slogan: It embodies the way the Company and its employees consistently conduct business on behalf of the advisors and investors we serve. And, it captures the steadfast commitment of OppenheimerFunds employees to the Company's Principles of Investing, which shape how we approach the markets and manage money. Finally, The Right Way to Invest recognizes our reputation for investment excellence, which has been established over a more than 40-year history of providing strong long-term results in even the most difficult market climates.

https://www.oppenheimerfunds.com/j2ee/www/targetedCopy/CommonPages/companyNews/companyHistory.jsp
In 1990, OppenheimerFunds' senior management together with Massachusetts Mutual Life Insurance Company (MassMutual), acquired OppenheimerFunds and its subsidiaries from British & Commonwealth, creating the ownership structure that remains in place today.
(...)
Oppenheimer funds are distributed by OppenheimerFunds Distributor, Inc.
Two World Financial Center, 225 Liberty Street, New York, NY 10281-1008

13 June 1965, New York Times, pg. F5:
Leon Levy is a 39-year-old student of the stock market who wears two hats. He is a partner in the brokerage firm of Oppenheimer & Co. and he also serves as president of the Oppenheimer Fund.

The brokerage house owns the management company of the fun, which recently adopted its new symbol -- that of four clasped hands shown in the "fireman's carry."

The Oppenheimer Fund describes itself to investors as "a mutual fund whose management will take prudent risks in an effort ot make your money grow."

5 December 1967, New York Times, pg. 67:
Any refund would be paid at the end of the year to the Oppenheimer Fund, whose symbol is four hands clasped in a fireman's carry, by its investment adviser, the Oppenheimer Management Corporation.

29 October 1997, New York Times, "New Ad Themes Come With Tumult in Market" by Stuart Elliott, pg. D8:
"You always have a contingency plan because declines are something you always worry about on a short-term basis," said Ron Berger, a partner at Messner Berger Vetere McNamee Schmetterer Euro RSCG in New York, a unit of Havas Advertising that handles campaigns for Oppenheimer Funds Inc. and the Nasdaq stock market.

"But by the time we got a chance to talk about the market," he added, "it went up 150 points."

Besides, Mr. Berger said, "for Oppenheimer, we talk about 'The right way to invest,' which is that if you're in the marketplace, you ought to be in for the long haul."

(Trademark)
Word Mark OPPENHEIMER
Goods and Services IC 036. US 102. G & S: Securities and Options Brokerage Services; Investment Counseling Services; Investing the Funds of Others; Insurance Agency and Insurance Brokerage Services; Investment Banking Services; Financial Advisory Services in Connection with the Negotiation of Mergers, Acquisitions and Divestitures. FIRST USE: 19500000. FIRST USE IN COMMERCE: 19500000
Mark Drawing Code (1) TYPED DRAWING
Design Search Code
Serial Number 73341322
Filing Date December 14, 1981
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition March 1, 1983
Registration Number 1239737
Registration Date May 24, 1983
Owner (REGISTRANT) Oppenheimer & Co. LIMITED PARTNERSHIP One New York Plz. New York NEW YORK 10004
(LAST LISTED OWNER) FAHNESTOCK & CO. INC. CORPORATION BY ASSIGNMENT, BY MERGER, BY CHANGE OF NAME, BY CHANGE OF NAME, BY ASSIGNMENT NEW YORK 16TH FLOOR 125 BORAD STREET NEW YORK NEW YORK 10022
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record MONICA B. RICHMAN
Type of Mark SERVICE MARK
Register PRINCIPAL-2(F)
Affidavit Text SECT 15. SECT 8 (6-YR). SECTION 8(10-YR) 20030731.
Renewal 1ST RENEWAL 20030731
Live/Dead Indicator LIVE

(Trademark)
Word Mark THE RIGHT WAY TO INVEST
Goods and Services IC 036. US 100 101 102. G & S: investment consultation and mutual funds investment services. FIRST USE: 19961124. FIRST USE IN COMMERCE: 19961124
Mark Drawing Code (1) TYPED DRAWING
Design Search Code
Serial Number 75223435
Filing Date January 9, 1997
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition March 10, 1998
Registration Number 2161564
Registration Date June 2, 1998
Owner (REGISTRANT) OppenheimerFunds, Inc. CORPORATION COLORADO Two World Financial Center 225 Liberty Street, 11th Floor New York NEW YORK 10080
Attorney of Record LYNN S FRUCHTER
Type of Mark SERVICE MARK
Register PRINCIPAL
Affidavit Text SECT 15. SECT 8 (6-YR).
Live/Dead Indicator LIVE
Posted by Barry Popik
New York CityBanking/Finance/Insurance • (2) Comments • Sunday, April 30, 2006 • Permalink


Motto can say many things about a company. Oppenheimer’s motto ‘The Right Way to Invest’ seems to be a perfect one to bring out the expected result in the field of insurance…

Posted by life cover  on  09/12  at  10:56 PM

www.barrypopik.com is excellent, good work!
Regards Harrison Price odds

Posted by thefightbetting  on  10/01  at  12:35 AM

Page 1 of 1 pages