A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from August 02, 2005
“The Mattress Professionals” (Sleepy’s)
Sleepy's (http://www.sleepys.com) has many stores in New York City. It all began with Harry Acker in Brooklyn.

"The Mattress Professionals" has been a company slogan since 1977. The company has added the telephone number 1-800-SLEEPYS. The company 1-800-MATTRES tells you to "leave off the last 's' for savings." Sleepy's has told customers that the last "s" is for "savings" or "Sleepy's."

The latest Sleepy's slogan has been "For the rest of your life," but other companies have used this for quite some time.

http://www.sleepys.com/about/about_story.asp
The Sleepy's Story

Long ago, in not so-far-away Brooklyn, a young boy named Harry Acker worked in his father's mattress store. He and his father knew every customer by name and business was steady. As Harry's hands worked --- hand tying knots in mattresses --- his mind wandered to the future and dreams of expanding the business. After all, America had to sleep sometime, and everyone needed a mattress. In 1957, two years after his father's death, Harry made a decision to go for the American dream.He opened one store, and then another. He called his dream Sleepy's.

Harry worked day and night to make his dream a reality. He hired only the best salespeople and trained them not just how to sell, but how to listen to customers so they would send their friends and come back again and again. He called these salespeople "mattress professionals," and they were. Harry knew it was important to make every dollar work. He filled his stores with as many brand-name mattresses as possible because he wanted Sleepy's customers to find exactly what they needed for a good night's rest. He followed his abiding belief that every customer deserved the lowest possible price with a guarantee that they would sleep comfortably. And so, "Sleepy's Incredible Price Guarantee" was born. And by delivering the "Same Day or Next Day" - Sleepy's had even more satisfied customers. Then, the advertising budget was increased until absolutely everyone heard of them and Sleepy's became a household name.

By 1977, "the Mattress Professionals" had sold so many mattresses and won so many loyal sleepers, that headquarters needed to be expanded. They moved to a 20,000 sq. ft. space in New Hyde Park. This was still not enough. So, in 1986 they built a 60,000 square foot building. Growth was enormous. In 1994 they moved again to their present home in Bethpage with 60 loading and receiving doors, a 230,000 square foot center of warehousing, administration, sales, training and telemarketing. For the year 2000 and beyond, another 90,000 sq. ft. distribution center was added in Carteret, N.J., with two more facilities planned in the next two years. Sleepy's now has 300 stores in 7 states.

Expansion never stopped. In 1995 1-800-Sleepys was launched; a convenient toll-free service where people could consult with a mattress professional in the comfort of their home.

(Trademark)
Word Mark THE MATTRESS PROFESSIONALS
Goods and Services IC 042. US 101. G & S: Retail Furniture Store Services. FIRST USE: 19770220. FIRST USE IN COMMERCE: 19770220
IC 020. US 032. G & S: Mattresses and Foundations. FIRST USE: 19791000. FIRST USE IN COMMERCE: 19791000
Mark Drawing Code (1) TYPED DRAWING
Serial Number 73378002
Filing Date July 30, 1982
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition August 23, 1983
Registration Number 1257589
Registration Date November 15, 1983
Owner (REGISTRANT) Acker's Bedding Centers, Inc. CORPORATION NEW YORK 110 Jericho Turnpike New Hyde Park NEW YORK 11040
(LAST LISTED OWNER) SINT, INC. CORPORATION BY ASSIGNMENT, BY CHANGE OF NAME DELAWARE 300 DELAWARE AVENUE SUITE 1256 WILMINGTON DELAWARE 19801
Assignment Recorded ASSIGNMENT RECORDED
Disclaimer No claim is made to the exclusive right to use the word "Mattress", apart from the mark as shown.
Type of Mark TRADEMARK. SERVICE MARK
Register PRINCIPAL
Affidavit Text SECT 15. SECT 8 (6-YR). SECTION 8(10-YR) 20030908.
Renewal 1ST RENEWAL 20030908
Live/Dead Indicator LIVE

(Trademark)
Word Mark SLEEPY'S THE MATTRESS PROFESSIONALS WE'RE WIDE AWAKE TO SAVE YOU MONEY!
Goods and Services IC 042. US 101. G & S: Retail Furniture Store Services. FIRST USE: 19810129. FIRST USE IN COMMERCE: 19810129
IC 020. US 032. G & S: Mattresses and Foundations. FIRST USE: 19791000. FIRST USE IN COMMERCE: 19791000
Mark Drawing Code (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS
Design Search Code 020101 020131
Serial Number 73377987
Filing Date July 30, 1982
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition August 23, 1983
Registration Number 1265008
Registration Date January 24, 1984
Owner (REGISTRANT) Acker's Bedding Centers, Inc. CORPORATION NEW YORK 110 Jericho Turnpike New Hyde Park NEW YORK 11040
(LAST LISTED OWNER) SINT, INC. CORPORATION DELAWARE SUITE 1256 300 DELAWARE AVENUE WILMINGTON DELAWARE 19801
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record Alan H. Levine
Disclaimer No claim is made to the exclusive right to use the word "Mattress", apart from the mark as shown.
Type of Mark TRADEMARK. SERVICE MARK
Register PRINCIPAL
Affidavit Text SECT 15. SECT 8 (6-YR). SECTION 8(10-YR) 20040316.
Renewal 1ST RENEWAL 20040316
Live/Dead Indicator LIVE

(Trademark)
Word Mark WE'RE WIDE AWAKE . TO SAVE YOU MONEY . SLEEPY
Goods and Services (CANCELLED) IC 042. US 101. G & S: Retail Furniture Store Services. FIRST USE: 19811021. FIRST USE IN COMMERCE: 19811021
(CANCELLED) IC 020. US 032. G & S: Mattress and Foundations. FIRST USE: 19820401. FIRST USE IN COMMERCE: 19820401
Mark Drawing Code (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS
Design Search Code 020131 020132 130101 260102 260108
Serial Number 73379597
Filing Date August 12, 1982
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition January 3, 1984
Registration Number 1271836
Registration Date March 27, 1984
Owner (REGISTRANT) Acker's Bedding Centers, Inc. CORPORATION NEW YORK 110 Jericho Turnpike New Hyde Park NEW YORK 11040
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record Alan H. Levine
Type of Mark TRADEMARK. SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator DEAD
Cancellation Date August 3, 1990

(Trademark)
Word Mark SLEEPY'S #1 SLEEP SHOP IN THE COUNTRY
Goods and Services IC 042. US 101. G & S: RETAIL FURNITURE STORE SERVICES. FIRST USE: 19840712. FIRST USE IN COMMERCE: 19840712
Mark Drawing Code (1) TYPED DRAWING
Serial Number 73547448
Filing Date July 11, 1985
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition November 12, 1985
Registration Number 1381909
Registration Date February 4, 1986
Owner (REGISTRANT) ACKER'S BEDDING CENTERS, INC. CORPORATION NEW YORK 110 JERICHO TURNPIKE NEW HYDE PARK NEW YORK 11040
(LAST LISTED OWNER) SLEEPY'S INTERNATIONAL, INC. CORPORATION ASSIGNEE OF FLORIDA 2 TRI-HARBOR COURT PORT WASHINGTON NEW YORK 11050
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record ALAN H. LEVINE
Prior Registrations 1033343;1265009;AND OTHERS
Disclaimer NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "#1 SLEEP SHOP IN THE COUNTRY" APART FROM THE MARK AS SHOWN
Type of Mark SERVICE MARK
Register PRINCIPAL
Affidavit Text SECT 15. SECT 8 (6-YR).
Live/Dead Indicator LIVE

(Trademark)
Word Mark DIAL 1-800-SLEEPY'S THE REST IS EASY
Goods and Services (CANCELLED) IC 042. US 100 101. G & S: distributorship services in the field of bedding. FIRST USE: 19950108. FIRST USE IN COMMERCE: 19950108
Mark Drawing Code (1) TYPED DRAWING
Serial Number 74630761
Filing Date February 6, 1995
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition October 17, 1995
Registration Number 1946850
Registration Date January 9, 1996
Owner (REGISTRANT) Sleepy's International Inc. CORPORATION FLORIDA 61 Bay Colony Drive Fort Lauderdale FLORIDA 33308
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record Alan H. Levine
Type of Mark SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator DEAD
Cancellation Date October 12, 2002

(Trademark)
Word Mark 1-800-SLEEPY'S
Goods and Services IC 042. US 100 101. G & S: distributorship services in the field of bedding. FIRST USE: 19950108. FIRST USE IN COMMERCE: 19950108
Mark Drawing Code (1) TYPED DRAWING
Serial Number 74630983
Filing Date February 7, 1995
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition October 17, 1995
Registration Number 1946855
Registration Date January 9, 1996
Owner (REGISTRANT) Sleepy's International Inc. CORPORATION FLORIDA 61 Bay Colony Drive Fort Lauderdale FLORIDA 33308
(LAST LISTED OWNER) SINT, INC. CORPORATION BY CHANGE OF NAME DELAWARE SUITE 1256 300 DELAWARE AVENUE WILMINGTON DELAWARE 19801
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record HOWARD F. MANDELBAUM
Type of Mark SERVICE MARK
Register PRINCIPAL
Affidavit Text SECT 15. SECT 8 (6-YR).
Live/Dead Indicator LIVE

(Trademark)
Word Mark AND REMEMBER, THE LAST "S" STANDS FOR SLEEPY'S
Goods and Services (CANCELLED) IC 042. US 100 101. G & S: distributorship services in the field of bedding. FIRST USE: 19950108. FIRST USE IN COMMERCE: 19950108
Mark Drawing Code (1) TYPED DRAWING
Serial Number 74630985
Filing Date February 7, 1995
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition October 17, 1995
Registration Number 1946856
Registration Date January 9, 1996
Owner (REGISTRANT) Sleepy's International Inc. CORPORATION FLORIDA 61 Bay Colony Drive Fort Lauderdale FLORIDA 33308
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record Alan H. Levine
Type of Mark SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator DEAD
Cancellation Date October 12, 2002

(Trademark)
Word Mark THE LAST "S" IN SLEEPY'S STANDS FOR SAVINGS
Goods and Services IC 042. US 100 101. G & S: distributorship services in the field of bedding. FIRST USE: 19990310. FIRST USE IN COMMERCE: 19990310
Mark Drawing Code (1) TYPED DRAWING
Serial Number 74640223
Filing Date March 1, 1995
Current Filing Basis 1A
Original Filing Basis 1B
Published for Opposition October 17, 1995
Registration Number 2265183
Registration Date July 27, 1999
Owner (REGISTRANT) SINT, INC. CORPORATION DELAWARE NEMOURS BUILDING, SUITE 1416 1007 ORANGE STREET WILMINGTON DELAWARE 19801
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record HOWARD F. MANDELBAUM
Type of Mark SERVICE MARK
Register PRINCIPAL
Affidavit Text SECT 15. SECT 8 (6-YR).
Live/Dead Indicator LIVE

(Trademark)
Word Mark FOR THE REST OF YOUR LIFE
Goods and Services IC 024. US 042. G & S: WOOL BLANKETS. FIRST USE: 19320401. FIRST USE IN COMMERCE: 19320401
Mark Drawing Code (1) TYPED DRAWING
Serial Number 72274338
Filing Date June 20, 1967
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition February 20, 1968
Registration Number 0848730
Registration Date May 7, 1968
Owner (REGISTRANT) PENDLETON WOOLEN MILLS CORPORATION OREGON 218 SW. JEFFERSON ST. PORTLAND OREGON 97201
Attorney of Record EDWARD G. FENWICK, JR.
Prior Registrations 0299374
Type of Mark TRADEMARK
Register PRINCIPAL
Affidavit Text SECT 15.
Renewal 1ST RENEWAL 19880507
Live/Dead Indicator LIVE

(Trademark)
Word Mark FOR THE REST OF YOUR LIFE
Goods and Services IC 020. US 002 013 022 025 032 050. G & S: mattresses and box springs. FIRST USE: 19690000. FIRST USE IN COMMERCE: 19690000
Mark Drawing Code (1) TYPED DRAWING
Serial Number 75054017
Filing Date February 6, 1996
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition December 17, 1996
Registration Number 2043253
Registration Date March 11, 1997
Owner (REGISTRANT) KINGSDOWN, INC. CORPORATION NORTH CAROLINA P. O. Box 388 Mebane NORTH CAROLINA 27302
Attorney of Record Kevin G. Smith
Type of Mark TRADEMARK
Register PRINCIPAL
Affidavit Text SECT 15. SECT 8 (6-YR).
Live/Dead Indicator LIVE

(Trademark)
Word Mark FOR THE REST OF YOUR LIFE
Goods and Services (ABANDONED) IC 020. US 032. G & S: BEDDING. FIRST USE: 19750000. FIRST USE IN COMMERCE: 19750000
Mark Drawing Code (1) TYPED DRAWING
Serial Number 73358738
Filing Date April 7, 1982
Current Filing Basis 1A
Original Filing Basis 1A
Owner (APPLICANT) UNITED BEDROOMS INC. CORPORATION MARYLAND 9505 BALTIMORE BLVD. COLLEGE PARK MARYLAND 20740
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator DEAD
Abandonment Date January 23, 1984

Posted by Barry Popik
Work/Businesses • (0) Comments • Tuesday, August 02, 2005 • Permalink