A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from February 13, 2015
“The higher you go, the better the snow” (skiing adage)

"The higher you go, the better the snow” is a skiing adage. The saying was promoted by the Austrian Tourist Office in 1981 as a way to get skiers to Austria’s mountains. Other mountain areas around the world have also used the saying.


Google News Archive
11 November 1981, Lawrence (KS) Journal-World, “Planning to ski Europe? Here’s where to find snow” (N.Y. Times News Service), J-W Plus, pg. 13, col. 2:
In these areas, starting at 6,000 feet and on up, “the higher you go, the better the snow,” says a spokesman for the Austrian Tourist Office.

Google Books
The Skills of Skiing
By Walt Snellman
New York, NY: Collier Books
1985
Pg. 6:
One ski area’s ad proclaims, “The higher you go, the better the snow.” True perhaps, but also the less air there is to breathe.

Google Groups: rec.skiing.alpine
Canadian snow reports on WWW? 
William J. Olsson
1/27/96
(...)
Right now it is snowing in the mountains and all of the hills are experiencing one of the best years in decades. The higher you go up the mountain, the better the snow!!

YouTube
The Higher You Go, The Better The Snow
someoneindahouse’s channel
Uploaded on Jan 31, 2011
I’m tiered of defending riding at heavenly vs Kirkwood. I love heavenly. You cant get much higher. Best snow, biggest mountain, most vert, green energy, and the best grooming means even after a m

Twitter
SkiHeavenly
‏@skiheavenly
It’s snowing on and off on the mountain! Don’t forget: The higher you go, the better the #snow! http://bit.ly/SnoRept
8:58 AM - 5 Dec 2012

Twitter
Jarrett McGovern
‏@JarrettMcGovern
Higher you go, better the snow. @ Park City Mountain Resort http://instagram.com/p/x7tqjsnaIi/
Utah, USA
5:19 PM - 16 Jan 2015

Sacramento (CA) Bee
Tahoe coping with record heat, lack of snow
BY ED FLETCHER
02/13/2015 4:00 AM Updated 02/13/2015 9:21 PM
(...)
“The higher you go, the better the snow,” offers Heavenly Mountain Resorts’ Sally Gunter, repeating an old adage. She said the recent storm – delivering 14 to 16 inches of new snow at around 8,500 feet – reminded people that winter is still here.

Posted by Barry Popik
New York CitySports/Games • Friday, February 13, 2015 • Permalink