"Texas to the Bone” is the slogan (trademarked from 1998) of the Saltgrass Steak House restaurant chain. Saltgrass began in Houston in 1952, the same year that the Houston Livestock Show and Rodeo was opened with a reenactment of the historic Salt Grass Trail Ride.
Wikipedia: Saltgrass Steakhouse
Saltgrass Steakhouse is a chain of steakhouse restaurants owned by Landry’s Restaurants.
The first Saltgrass Steakhouse was located in Houston, Texas. The property has expanded to other states, including a location in the Golden Nugget hotel and casino in Las Vegas, Nevada.
The restaurant name was taken from the Salt Grass Trail, an historical journey in which cattlemen would lead their herds to the rich salt grass pastures of the Gulf Coast. Salt grass has around 35 locations in the state of Texas and single stores in neighboring states.
Saltgrass Steak House
The Saltgrass Legend
Our story goes back to the mid 1800s, when millions of Longhorns roamed freely throughout Texas. With the taste of beef becoming a newfound favorite in the North, Texas ranchers prospered as never before.
Each winter the Longhorn were driven to the Texas Gulf Coast to graze on the rich coastal salt grass. And when they headed for market, they followed the legendary Salt Grass Trail, known far and wide for the best beef in the whole Lone Star State.
In 1952, this historic trail ride was revived by four riders to publicize the opening of the Houston Livestock Show and Rodeo. Today, the ride has become an annual celebration of that original Texas spirit. The first Saltgrass Steak House still stands along this historic trail.
Saltgrass Steak House recaptures the flavor of the open campfire. Steaks, chicken, and seafood, chargrilled to perfection. Complete with breads, soups and desserts, made from scratch daily.
Local Legacies - Library of Congress
The History of the Salt Grass Trail Ride
This kick-off event for the Houston Livestock Show and Rodeo reenacts the trail ride of pioneer cattlemen and their herd to Houston from the rich salt grass pastures on the Gulf Coast. The modern trail ride gained authenticity from the participation of old-time cowmen who had trailed cattle to market in the nineteenth century. One such cowman was E.H. Marks, who was among the four original riders of the inaugural Salt Grass Trail Ride in 1952. While more than 6,000 riders participate today, the first re-enactment in 1953 drew fewer than 100 participants.
Riding from Brenham, a small town in salt grass country, 70 miles to Houston each February are a single-file of wagons and horses carrying bankers, lawyers, oilmen, housewives, and politicians, as well as cattlemen, stock show officials, newspaper reporters and television celebrities.
Word Mark TEXAS TO THE BONE
Goods and Services IC 042. US 100 101. G & S: RESTAURANT SERVICES. FIRST USE: 19980200. FIRST USE IN COMMERCE: 19980200
Mark Drawing Code (1) TYPED DRAWING
Serial Number 75542833
Filing Date August 26, 1998
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition June 4, 2002
Registration Number 2611092
Registration Date August 27, 2002
Owner (REGISTRANT) SALTGRASS, INC. CORPORATION TEXAS 1510 West Loop South Houston TEXAS 77027
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record William D. Raman
Disclaimer NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE “TEXAS” APART FROM THE MARK AS SHOWN
Type of Mark SERVICE MARK
Affidavit Text SECT 15. SECT 8 (6-YR).
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Texas (Lone Star State Dictionary) • (0) Comments • Thursday, August 13, 2009 • Permalink