A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from May 19, 2008
Southworst (for “southwest")

"Southworst” is a derogatory term for “southwest.” Southwest Airlines (based in Dallas) was nicknamed “Southworst” by at least 1991. The former Southwest Conference (SWC) was nicknamed “Southworst” by at least 1986.

“Southwaste” has been used as well as “Southworst” for “Southwest.”


Wikipedia: Southwest Airlines
Southwest Airlines Co. (NYSE: LUV) is an American low-cost airline based in Dallas, Texas, with its largest focus city at Las Vegas’ McCarran International Airport. It is the largest airline in the United States by number of passengers carried domestically per year and (as of December 31, 2007) also the largest airline in the world by number of passengers carried. It is also the 6th largest U.S. airline by revenue. It also maintains the fourth-largest fleet of aircraft among all of the world’s commercial airlines. (Tied 4th place with Northwest Airlines)

Southwest Airlines has carried more customers than any other U.S. airline since August 2006 for combined domestic and international passengers according to the U.S. Department of Transportation’s Bureau of Transportation Statistics. Southwest Airlines is one of the world’s most profitable airlines and in January 2008, posted a profit for the 35th consecutive year.

Airliners.net forum: Funny Airline Nicknames
Southwest:
Southworst
Southwaste

Wikipedia: Southwest Conference
The Southwest Conference (SWC) was a college athletic conference in the United States that became defunct in May of 1996. It consisted of schools in the states of Arkansas, Oklahoma and Texas.

Established in 1914, its charter members were the University of Texas at Austin, Texas A&M University, Baylor University, the University of Arkansas, the University of Oklahoma, Oklahoma A&M University (currently Oklahoma State), Southwestern University (in Georgetown, Texas), and Rice University.

20 November 1986, Dallas (TX) Morning News, “Return to National Prominence Tops SWC Agenda” by Mitch Lawrence:
Last year, detractors labeled it the Southworst Conference.

12 October 1987, Philadelphia (PA Inquirer, pg. C1:
With SMU on probation and the Southwest Conference now known as the Southworst, ...

20 March 1988, Paris (TX) News, pg. 2B, col. 3:
Southworst Conference
The Southwest Conference and Texas can be proud they sent six teams to the 64-team NCAA field, but they certainly can’t be proud of what they accomplished once they were there.

Google Groups: rec.travel
Newsgroups: rec.travel
From: (Danny Bielik)
Date: 22 Feb 91 02:30:59 GMT
Local: Thurs, Feb 21 1991 10:30 pm
Subject: SouthWest Airlines

Thank you to everyone who replied to my messages regarding my luggage problems with Southwest.  Sorry I couldn’t reply personally to every one, I have just been exceptionally busy.

I was overwhelmed with messages from people who were shocked at my treatment, as they have always found Southwest to be good to people who termed them “SouthWorst”...need I say more.

Google Groups: rec.travel.air
Newsgroups: rec.travel.air
From: (Kim Hackett)
Date: 1996/03/30
Subject: Re: Airline acronyms (word play) ?

Southwest Airlines
•Southwaste Airlines
•Southworst Airlines

Posted by Barry Popik
Texas (Lone Star State Dictionary) • (0) Comments • Monday, May 19, 2008 • Permalink