Austin’s “South by Southwest” festival (since 1987) is often referred to by its initials (SXSW). In the 2000s, the festival grew very large, expanding beyond indie bands to include film and new media.
“South by Southwest” (SXSW) was called “South By” (or “SouthBy” or “Southby") by at least the 2010 festival, when the nickname was reported in an Austin (TX) American-Statesman editorial.
Wikipedia: South by Southwest
South by Southwest (SXSW) is a set of interactive, film, and music festivals and conferences that take place every spring in Austin, Texas. SXSW first began in 1987 and is centered on the downtown Austin Convention Center. Each of the three parts runs relatively independently, with different start and end dates.
On Southby ++ update ++
By TitaniumDreads – March 10, 2010
After several years of yearning, I’m finally going to South By Southwest festival in Austin, Texas.
Excuse for a competition
March 10th, 2010
This is probably a good thing as SXSW is on this weekend and maybe it’ll be better to launch after SXSW. I will not be attending SXSW, so I’ll have to endure all the SouthBy chatter this weekend
Austin (TX) American-Statesman
South by Southwest means crowds, entertainment and money for Austin
Published: 6:19 p.m. Friday, March 12, 2010
By now you’ve noticed downtown streets teeming with people, bicycles and cars. Congestion is greater than usual, and you’re asking what’s up with that? It’s South by Southwest or “South By,” as it has been nicknamed by the cool set. Let’s show our 100,000 guests Austin hospitality.
Saturday, March 13, 2010
SouthBy...Again. Last year was aweseome: At least Thursday Night, Friday afternoon, and most of Saturday.
posted by El Tovar at 11:32 AM
Think of a Better Name
March 15, 2010
No funny business today. Every March, swarm of bands, companies and filmmakers descends upon Austin looking to make a name for themselves, connect with their markets or flat-out rawk face!
March 16, 2010...3:28 am
Why SXSW Sucks
It truly pains me that my women friends and I are no longer safe to walk down the streets in Austin when South By is going on.
March 16, 2010 at 6:44 pm
This was my second SouthBy, and the crowds this year definitely changed the dynamic.
The southby experience.
Wednesday 17th March 2010
I’m sitting by my gate ready to fly home from Austin after one absolutely fantastic week at SXSWi. Coming out here i wasn’t sure what to expect.
Texas (Lone Star State Dictionary) • (0) Comments • Thursday, March 18, 2010 • Permalink