A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from August 15, 2007
“Sorry, We’re Open” & 24/8 (Magnolia Cafe, Austin)

The Magnolia Cafe in Austin (two locations) is open 24 hours a day. Instead of a “Sorry, We’re Closed” sign, it has a “Sorry, We’re Open” sign. The restaurant proudly declares that it’s open 24/8—twenty-four hours a day, eight days a week. Madam’s Organ (a soul food restaurant in the Morgan Adams section of Washington, D.C.) also proudly uses the “Sorry, We’re Open” motto.


Magnolia Cafes, Austin, TX
Welcome to Magnolia Cafe!

The legendary home of the giant 24 hour menu, great homemade sauces, breakfast anytime, pasta, fish, burgers, steaks, you name it!
Yes, did we mention our PANCAKES?
Special menus are also available for lunches, dinners, and late night.
Special theme-night dinners, too.
Fresh food cooked with passion in a comfortable setting, kind of like your favorite aunt’s giant kitchen, if she had one.
Open 24/8. 

Zabelle’s Austin Restaurant Photos
‘Sorry we’re open”
Photo Description
We loved Magnolia Cafe’s Sign

Austin Restaurant Reviews
Magnolia Cafe Reviews
1920 S Congress Ave
Austin
(512) 445-0000
(...)
You know that you are in for something unique when you drive up and see the sign that says ‘Sorry We’re open.”

Pearsonified
March 10, 2006
We’re in Austin!
(...)
After falling into a mini coma when we first arrived at our hotel, we woke up at about 1 am, hungry as hell. The late-night solution? Local favorite, Magnolia Cafe, which has some clever branding. The outdoor marquee says, “Sorry, we’re open,” and the restaurant claims to live outside of the space-time continuum by being open “24/8.” A couple of the guys working the graveyard shift were sporting extra cool t-shirts that included the restaurant’s branding, but for some strange reason, they don’t sell them at the restaurant itself. Instead, a little shop next door sells them, but getting one will require me to actually make a special trip, which is something that I’m notoriously bad at.

Business Turnaround (Feb. 2006)
We May Doze, but We Never Close.
Read the menu at Magnolia Café in Austin and you’ll learn about about the sign. As a joke someone cut a vinyl “Come in, We’re Open” sign in half, flipped the halves around and taped them together so that it read “Sorry We’re Open.” The staff thought it was funny, but when they were shutting down that night and turned the sign around, the other side read, “Come In We’re Closed.” So they had to stay open all the time because of the sign. Um, O - kay.

Look inside another menu and you might find a little different story. Seems they used to open and close on a daily basis, but they only had one set of keys that they shared. Well, the keys were constantly misplaced until finally one day, no one could find them at all, so they had to stay open all the time. As they put it, 24/8. That’s “24 hours a day, 8 days a week.” And that’s how come they never close. Got it? R-i-i-i-ight…
(...)
Anyway when you’re in Austin check out the Magnolia Cafe. I’d recommend the “Love Migas.” Most people eat them for for breakfast, but believe me, they’re tasty 24/8.
-mikey

Madam’s Organ Blues Bar & Soul Food Restaurant
Located in the heart of Adams Morgan at
2461 18th Street NW, Washington, DC, 20009
New http://www.myspace.com/madamsorgan
(202) 667-5370
SORRY, WE’RE OPEN

(Trademark)
Word Mark SORRY WE’RE OPEN
Goods and Services (ABANDONED) IC 043. US 100 101. G & S: RESTAURANTS FEATURING PIZZA,SANDWICHES AND OTHER ITALIAN FOODS. FIRST USE: 19960801. FIRST USE IN COMMERCE: 19960801
Mark Drawing Code (1) TYPED DRAWING
Serial Number 78266760
Filing Date June 25, 2003
Current Filing Basis 1A
Original Filing Basis 1A
Owner (APPLICANT) 3 For Peace, Inc. CORPORATION PENNSYLVANIA Suite 7 63 West Lancaster Ave Ardmore PENNSYLVANIA 19003
Type of Mark SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator DEAD
Abandonment Date April 19, 2007

Posted by Barry Popik
Texas (Lone Star State Dictionary) • (0) Comments • Wednesday, August 15, 2007 • Permalink