A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

Recent entries:
“The best is yet to come. Unless you’re out of wine” (5/29)
“A day without wine isn’t over yet” (5/29)
“I’m assuming Greek yogurt is just regular yogurt but with way more hair” (5/29)
Entry forthcoming—B.P. (5/29)
“I do yoga to relieve stress. Just kidding! I drink wine in yoga pants” (5/29)
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Entry from October 15, 2006
SoCo (South Congress Avenue, Austin)

SoCo is the nickname for the South Congress Avenue area of Austin. The name is reminiscent of SoHo in New York City.

“SoCo” meaning Southern Comfort was used by the Austin Chronicle in 1995, but “SoCo” meaning South Congress was used in 1996. LoCo (Lower Congress Avenue)—nicknamed after the Spanish word for “crazy”—is an unofficial neighborhood name for the area further south of SoCo.


Wikipedia: Congress Avenue
Congress Avenue is a major thoroughfare in Austin, Texas. The street is a six-lane, tree lined avenue that cuts through the middle of the city from far south Austin and goes over Lady Bird Lake leading to the Texas State Capitol in the heart of downtown.

Congress Avenue south of Lady Bird Lake is known as South Congress, often abbreviated to SoCo, and is an increasingly popular shopping and rental district. It passes the historic Travis Heights neighborhood, the Texas School for the Deaf, and St. Edward’s University as it passes south out of town.

Austin Chronicle
[Music, Apr 27, 1995]
The SoCo music festival (named after Southern Comfort, that Dr. Peppery liquor that’s sponsoring the event) has angered some Sixth Street merchants who successfully petitioned to get the SoCo show this Saturday restricted to a two-block area of the street. 

30 June 1996, Austin (TX) American-Statesman, pg. B1:
Some chamber of commerce folks are pushing an even tonier tag for South Congress: SoCo.

5 July 1996, Austin (TX) American-Statesman, “SoCo tag for S. Congress sounds so-so” by John Kelso, pg. B1:
It reminds us not to get our NoSes too high in the air, as well as to stop suggesting silly names like SoCo for South Congress.

15 July 1996, Austin (TX) American-Statesman, “And the winner is: Deep Bubba” by John Kelso, pg. B1:
This all came up when word escaped that the name SoCo, as in South Congress, had been suggested for the varied section that includes luxury apartments,

Austin Chronicle
[News, May 28, 1998]
Wanna talk about prostitutes? You won’t find many takers among the leaders of the Dawson neighborhood, between South Congress and South First, and Oltorf and Ben White. “This neighborhood has gotten a bad rap” says apartment owner June Taylor
(...)
As for the P-word, the plan talks about reducing prostitution rather than eliminating it. Indeed, in the survey of residents, burglary was a greater overall concern than prostitution. As much attention is devoted to providing HIV and other STD screenings in the neighborhood as to the Austin Police Department’s ongoing crackdown on the SoCo sex trade.

27 June 1998, Austin (TX) American-Statesman, pg. A12:
Street slang. As Austin attempts to get in the trendy urban spirit of abbreviated neighborhood nomenclature, the term SoCo has entered the lingo. An echo of SoHo, the artsy Manhattan area “south of Houston,’’ SoCo refers to the up-and-emerging neighborhood along South Congress just south of the river. 

30 July 1998, Austin (TX) American-Statesman, “Anything but ‘SoCo,’” letters, pg. A8:
Call it “the Avenue,’’ call it South Congress, but please, don’t call us SoCo. This is South Austin, not New York City.
GAIL B. ARMSTRONG
Austin

Austin Chronicle
13 October 2006, Austin Chronicle, “Best of Austin ‘06,” pg. 34:
STREET
TIE: SoCo, Second Street
Remember when Second Street was nothing more than warehouses, parking lots, and the occasional backhoe? The modern 2nd Street District is part of an urban design plan catering to people who live, work, and entertain in downtown Austin. Tied but not forgotten, South Congress still reigns supreme. The embodiment of all things weird, SoCo is a vision in color and ‘tude. Pedestrian-friendly with eye-candy galore, Second and SoCo are the new faces of Austin.
South Congress between Town Lake and Oltorf; 2nd Street District, 201 Lavaca, 479-7600. http://www.2ndstreetdistrict.com

(Trademark)
Word Mark SOCO
Goods and Services (ABANDONED) IC 003. US 001 004 006 050 051 052. G & S: Personal care products, namely, aftershave, after shave balm, age spot lightener, antiperspirant, aromatic shower steam, artificial nails, astringent for the face, astringent for the skin, bath bars, bath beads, bath confetti, bath cream, bath cubes, bath fizzies, bath foam, bath jelly, bath milk, bath oil, bath salts, non-medicated bath salts, blemish corrector, blemish stick, blush, body balm, body bar, body blush, body brush, body butter body cream, body essence, body gel, body glitter, body jelly, body lotion, body luster, body mask, body mist, body oil, body paint, body powder, body scrub, body smoother, body soap, body splash, body wash, bubble bath, buffing bar, bubble bath jelly, cologne, cream body wash, cream cleanser, cream for the body, cream for the cuticles, cream for the elbows, cream for the eyes, cream for the face, cream for the feet, cream for the hands, cuticle cream, cuticle oil pen, deodorant, essential oils, exfoliator for the feet, exfoliators for the skin, eye block, eye cream, eye gels, eye makeup pencils, eye mask, eye pillow, eye repair, eye shadow, eye treatment preparation, eyelash conditioner, face balm, face block, face cleanser, face cream, face gel, face highlighter, face lotion, face masks, face mist, face moisturizer, face mousse, face polisher, face powder, face scrub, face soap, face wash, facial cloths, firming lotion treatment, foam bath, foot cream, foot lotion, foot powder, foot scrub, foot soak, foot spray, foundation, fragrant body splash, fragrant body mist, gel face wash, glycerin soap, hair conditioner, hair detangler, hair dyes. hair gel, hair glitter, hair highlighter, hair inhibitor lotion, hair lightening spray, hair mascara, hair mist, hair mousse, hair pomade, hair rinses, hair reconstructor, hair removing creams, hair repair, hair shampoo, hair shine serum, hair spray, hair straightener, hair styling gel, hair styling mousse, hand balm, hand cleansing spray, hand cream, hand exfoliator, hand lotion, hand renewer, hand soap, hand wash, leg bronzer, leg refresher, line prevention concentrate, line prevention serum, line reducing concentrate, line reducing serum, lotion for the body, lotion for the hands, lotion for the face, lip balm, lip block, lip butter, lip gloss, lip jelly, lip liner, lip makeup pencils, lip paint, lip protector, lip shine, lip stick, lip tint, lip treatment preparation, makeup for the body, makeup for the face, makeup remover, mascara, massage cream, massage lotion, massage mousse, massage oil, milk bath, mineral bath, moisturizing aloe skin gel, mood enhancing massage ointment, mood enhancing mist, mood enhancing skin cream, muscle soak, nail corrector pens, nail cream, nail polish, nail polish remover, nail stencils, nasal inhaler, night eye cream, night nourishing cream, non-medicated blemish stick, non-medicated cleanser for the face, non-medicated foot spray, non-medicated mood enhancing massage ointment, non-medicated mood enhancing skin cream, oil blotting sheets for the skin, oil spray, penetrating rub, perfume, perfume oils, pillow mist, post-suntanning lotion for the body, potpourri, powder for the body, powder for the face, powder for the feet, pre-suntanning lotion for the body, pulse point cream, pulse point spray, pulse point therapy, pumice stones for personal use. replenishing cream, replenishing masks, room fragrance spray, sachets, salt scrubs for the skin, sea salt exfoliator, self tanning preparation, shaving cream, shea butter body cream, shea butter elbow cream, shea butter foot cream, shea butter hand cream, shea butter treatment stick, shower cream, shower foam, shower gel, shower scrub, skin bronzing cream, skin cleansing wipes, skin cream, skin exfoliator, skin lotion, skin mattifier, skin moisturizer, skin polisher, skin scrub, smoothing cream, smoothing gel, smoothing oil, smoothing soap, soap for the body, soap for the face, soap for the hands, steam inhalator, styling foam, sugar scrub, sun block for the body, sun block for the face, sun protecting hair spray, sun screen, suntan lotion for the body, suntan lotion for the face, sunless tanning lotion for the body, sunless tanning lotion for the face, pre-suntanning lotion for the body, pre-suntanning lotion for face, post-suntanning lotion for the body, talcum powder, under eye cream, under eye gel, under eye non-medicated ointment, under eye patches, home fragrance products, namely, candles, potpourri, room fragrancing gels, scented room fragrances, scented room fragrance sprays and refills for electric room fragrance dispensers
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Design Search Code
Serial Number 78658419
Filing Date June 26, 2005
Current Filing Basis 1B
Original Filing Basis 1B
Owner (APPLICANT) Colleen Connally Kell Colleen Connally Kell, USA Robert Brian Kell, USA PARTNERSHIP TEXAS 4111 Farhills Drive Austin TEXAS 78731
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator DEAD
Abandonment Date August 2, 2006

Posted by Barry Popik
Texas (Lone Star State Dictionary) • (0) Comments • Sunday, October 15, 2006 • Permalink