"Snackwave” was coined by Hazel Cills and Gabrielle Noone, as explained in this tweet on December 15, 2013 from Cills:
“last night @twelveoclocke and I coined ‘snackwave’ i.e. the burrito/pizza/cheeseburger obsessed self-deprecating Tumblr girl culture.”
Their article in The Hairpin on September 15, 2014, “Snackwave: A Comprehensive Guide To The Internet’s Saltiest Meme,” defined it:
“So, WTF are we even talking about? In brief: snackwave is a term we’ve coined to describe the current Internet phenomenon of young women and teenage girls expressing an obsession with snack foods.”
An obsession with pizza, hamburgers, and Oreos—not merely eating them, but featuring them on such things as T-shirts and bed sheets—is “snackware.” The term quickly went viral in September 2014.
last night @twelveoclocke and I coined “snackwave” i.e. the burrito/pizza/cheeseburger obsessed self-deprecating Tumblr girl culture
1:57 PM - 15 Dec 2013
Lays chips & tuna fish #SnackWave until later.
5:46 PM - 7 May 2014
snackwave. it’s not a genre; it’s a life style. keep snackin baby
8:27 AM - 25 Jun 2014
10:38 PM - 12 Sep 2014
Snackwave: A Comprehensive Guide To The Internet’s Saltiest Meme
BY HAZEL CILLS AND GABRIELLE NOONE SEPTEMBER 15, 2014
Over the past few years, an aesthetic we like to call “snackwave” has trickled up from Tumblr dashboards. Now a part of mainstream culture, snackwave is everywhere: it’s printed on American Apparel clothes and seen in Katy Perry music videos. It’s the antithesis to kale-ridden health food culture and the rise of Pinterest-worthy twee cupcake recipes. It’s the wording in your Instagram handle, a playful cheeseburger selfie, Jennifer Lawrence announcing on the red carpet that she’s hungry for a pizza. In snackwave world, everyone is Claudia Kishi, and your junk food drawer is also your blog.
So, WTF are we even talking about? In brief: snackwave is a term we’ve coined to describe the current Internet phenomenon of young women and teenage girls expressing an obsession with snack foods.
New York (NY) Times—Op-Talk
When Pizza Is Political
By ANNA NORTH SEPTEMBER 18, 2014 11:15 AM
That development is “snackwave,” which Hazel Cills and Gabrielle Noone define at The Hairpin as “the current Internet phenomenon of young women and teenage girls expressing an obsession with snack foods.” Its practitioners sing the praises of “burgers, grilled cheese, ramen, burritos,” and especially pizza, which Ms. Cills and Ms. Noone call “arguably, the most important beloved Internet snack food.”
Snackwave is funny and over-the-top (“You don’t just eat cheeseburgers. You wear a shirt covered in them”), but it’s also political:
“Snackwave is about taking pleasure in foods that are deemed off-limits for women who want to stay thin and traditionally attractive.”
FROM SNACKWAVE TO SLOBCORE, 2014 WAS THE YEAR OF NOT GIVING A F*CK
by Gabby Bess 08 December 2014
Over at the Hairpin, writers Hazel Cills and Gabrielle Noon brought snackwave to the forefront, citing Jennifer Lawrence’s open love for pizza, the rise of food fashion, and women generally agreeing that yeah, cheeseburgers are amazing and salads are some bullshit. Or in other words, “snackwave is about taking pleasure in foods that are deemed off-limits for women who want to stay thin and traditionally attractive. Food becomes cartoonish and goofy, rather than a constant test of whether or not you’re treating your body the way the world (i.e. menz) wants you too.”
Snackwave and Other Trends You May Have Missed in 2014
By RHEANA MURRAY Dec 10, 2014, 2:23 PM ET
Maybe the green-juicing, kale-crunching craze has finally reached its tipping point. The snackwave trend glorifies higher calorie foods like pizza and cheeseburgers.
The term was coined by bloggers at The Hairpin and refers to the wave of social media users hooked on fatty foods—and not just eating them, but printing them on socks and notebooks and sweatshirts, for example.
The trend has even infiltrated the fashion set. Katy Perry has been spotted in a pizza sweater and designer Jeremy Scott’s recent collection for Moschino played on the McDonald’s and Snickers logos, among other snack foods.
Meet the Guy Who Uses His Snacks to Inspire His Makeup
Vending machine chic.
Emily Gaynor JAN 19, 2016 12:32PM EST
Snacks and the Internet go together like hotdogs in a bun, or pepperoni on pizza. We’re obsessed with anything junk food-related — from when Selena Gomez ate McDonald’s backstage at the VS Fashion Show to when Elle Fanning wore french fries on her feet. The phenomenon, coined snackwave, praises all-processed-food-everything and has trickled from clothes, to social media accounts, and now, to makeup.