A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from November 01, 2005
“Since 1898” (Entenmann’s)
Entenmann's bakery started in Brooklyn in the 1890s. It is now part of the George Weston Bakeries family.

http://entenmanns.gwbakeries.com/history.cfm
In the late 1800s, a young teenager named William Entenmann helped sell baked goods at his father's bakery in Germany. Dreaming of success in America, William later immigrated to New York and in 1898, opened his first bakery in the Flatbush section of Brooklyn, New York. He began delivering his Entenmann's cakes, breads and rolls door-to-door in a horse-drawn buggy. The family recipe proved to be a success, and the reputation for quality soon spread beyond Brooklyn. In the early 1900's William's son contracted rheumatic fever, and taking the doctor's advice, the family moved the business from Brooklyn to the country. They set up shop on Main Street in Babylon, Long Island where William, Jr. took over the shop as well as the home and delicatessen routes. It was there that he met his future wife, Martha, who was one of the pastry sales clerks. Their three sons would carry on the tradition starting with cleaning the ovens and decorating cakes.

Thanks to the growing demand for their pastries and decorated cakes, Entenmann's survived the depression, attracting prestigious families such as the Morgans and Vanderbilts. After a fatal heart attack in 1951, William, Jr.'s three sons returned home from the Korean War and met with their mother to chart a new course for Entenmann's Bakery. They recognized a trend for one-stop shopping and large supermarkets, and discontinued making breads. Instead they concentrated their efforts on pastries, and developed their first wholesale route with Food Fair, one of Long Island's first supermarkets.

They soon expanded their business to include New Jersey and Connecticut, and in 1961, on five acres in Bay Shore, the Entenmann's built what is still the largest baking facility of its kind in the United States. Since then, the business has expanded to Florida, the Midwest and West Coast.

After 100 years, Entenmann's still bakes up special treats for everyday. From the famous chocolate-dipped donut to the first line of fat-free baked goods and multigrain bars, Entenmann's still makes everyday feel like a special day.

Today, Entenmann's is part of the George Weston Bakeries family, the home of all the fresh baked brands America has loved for generations.

(Trademark)
Word Mark ENTENMANN'S
Goods and Services IC 030. US 046. G & S: Bakery Goods-Namely, Breads, Cakes, Pastries, Pies, Cookies, Buns, Crackers, and Biscuits. FIRST USE: 18980000. FIRST USE IN COMMERCE: 19680000
Mark Drawing Code (1) TYPED DRAWING
Serial Number 73205423
Filing Date February 28, 1979
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition February 3, 1981
Registration Number 1152585
Registration Date April 28, 1981
Owner (REGISTRANT) Entenmann's Inc. CORPORATION NEW YORK 1724 5th Ave. Bayshore, Long Island NEW YORK 11706
(LAST LISTED OWNER) ENTENMANN'S PRODUCTS, INC. CORPORATION BY MERGER, BY CHANGE OF NAME, BY ASSIGNMENT, BY ASSIGNMENT DELAWARE 300 W. North Avenue Northlake ILLINOIS 60164
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record JASON K. SCHMITZ
Prior Registrations 0976025
Type of Mark TRADEMARK
Register PRINCIPAL-2(F)
Affidavit Text SECT 15. SECT 8 (6-YR). SECTION 8(10-YR) 20020613.
Renewal 1ST RENEWAL 20020613
Live/Dead Indicator LIVE

(Trademark)
Word Mark ENTENMANN'S QUALITY FRESH BAKED GOODS SINCE 1898
Goods and Services (CANCELLED) IC 030. US 046. G & S: bread, cakes, muffins and rolls. FIRST USE: 19940101. FIRST USE IN COMMERCE: 19940101
Mark Drawing Code (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS
Design Search Code 180103 240907 260311
Serial Number 74652688
Filing Date March 22, 1995
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition July 2, 1996
Registration Number 2002400
Registration Date September 24, 1996
Owner (REGISTRANT) Entenmann's, Inc. CORPORATION DELAWARE 55 Paradise Lane Bay Shore NEW YORK 11706
Assignment Recorded ASSIGNMENT RECORDED
Prior Registrations 0976025;1767779;AND OTHERS
Disclaimer NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "QUALITY", "FRESH BAKED GOODS" and "SINCE 1898" APART FROM THE MARK AS SHOWN
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator DEAD
Cancellation Date July 20, 2004

(Trademark)
Word Mark ENTENMANN'S QUALITY SINCE 1898 FAT FREE CHOLESTEROL FREE FRESH BAKED GOODS
Goods and Services (CANCELLED) IC 030. US 046. G & S: bakery goods. FIRST USE: 19900102. FIRST USE IN COMMERCE: 19900102
Mark Drawing Code (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS
Design Search Code 080109 190709 240907
Serial Number 74066124
Filing Date June 5, 1990
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition March 31, 1992
Registration Number 1696311
Registration Date June 23, 1992
Owner (REGISTRANT) ENTENMANN'S, INC. CORPORATION DELAWARE 1724 Fifth Avenue Bayshore NEW YORK 11706
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record Mary Louise Ryan
Prior Registrations 0976025;1152585
Disclaimer NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "QUALITY", "FAT FREE", "CHOLESTEROL FREE", "SINCE 1898" and "FRESH BAKED GOODS" APART FROM THE MARK AS SHOWN
Description of Mark The drawing is lined for the colors blue, yellow, and gold.
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator DEAD
Cancellation Date December 28, 1998

(Trademark)
Word Mark ENTENMANN'S QUALITY SINCE 1898 SELECTS
Goods and Services (ABANDONED) IC 030. US 046. G & S: cookies
Mark Drawing Code (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS
Design Search Code 240907 261321 261325 261713
Serial Number 76491588
Filing Date February 20, 2003
Current Filing Basis 1B
Original Filing Basis 1B
Owner (APPLICANT) Entenmann's Products, Inc. CORPORATION DELAWARE 510 East 22nd Street Lombard ILLINOIS 60148
Attorney of Record Jason K. Schmitz
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator DEAD
Abandonment Date November 10, 2003

(Trademark)
Word Mark ENTENMANN'S QUALITY FINE BAKED GOODS SINCE 1898
Goods and Services IC 030. US 046. G & S: breads, cakes, muffins and rolls
Mark Drawing Code (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS
Design Search Code 030501 030524 180103 240907 260302
Serial Number 76567423
Filing Date December 29, 2003
Current Filing Basis 1B
Original Filing Basis 1B
Published for Opposition April 5, 2005
Owner (APPLICANT) Entenmann's Products, Inc. CORPORATION DELAWARE 300 W. North Avenue Northlake ILLINOIS 60164
Attorney of Record Jason K. Schmitz
Prior Registrations 0976025;1152585;1650275;1767779;2480518;2848525;AND OTHERS
Disclaimer NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "QUALITY SINCE 1898" and "FINE BAKED GOODS" APART FROM THE MARK AS SHOWN
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator LIVE

Posted by Barry Popik
Work/Businesses • (0) Comments • Tuesday, November 01, 2005 • Permalink