Missouri City (a city in the Texas Houston-Sugar Land-Baytown metropolitan area) got its name in the 1890s, when land was advertised for sale in St. Louis, Missouri. In October 2007, Missouri City decided to promote itself with a new logo and a new slogan—“Show Me City.”
“Show Me” is the motto of the state of Missouri and was first used in 1894.
Wikipedia: Missouri City, Texas
Missouri City is a city located in the U.S. state of Texas within the Houston–Sugar Land–Baytown metropolitan area. The city is mostly in Fort Bend County with a small portion within Harris County. As of the 2000 U.S. Census, the city had a total population of 52,913 (though a 2004 estimate placed the population at 62,570).
History of Missouri City, Texas
In 1890, the land that now comprises Missouri City was advertised for sale in St. Louis Missouri and surrounding areas as “a land of genial sunshine and eternal summer.” Despite all the efforts to appeal to settlers from the “north,” the first actual settlers came from Arlington, Texas - between Dallas and Fort Worth - in early 1894.
Soon after the arrival of the first group of settlers from the “north” in 1895, a paralyzing blizzard hit Missouri City. Up to 28 inches of snow covered the ground that Valentine’s Day, and a number of the surprised and shocked newcomers gave up. Of those hardy souls who remained, many prospered through farming and ranching, and the little town on the southwest edge of Houston grew and changed.
Missouri City to be known as ‘Show Me’ city
03:35 PM CDT on Thursday, October 11, 2007
KHOU.com staff report
Missouri City wants to get out from the shadows of Houston and Sugar Land.
So, it will now be called the “Show Me” city after the state it was named after.
The city will also get a new logo to go along with that slogan.
Officials say they asked residents how best to improve the city’s image.
Most voted against changing Missouri City’s name.
The new slogan and logo will be phased in over the next year
Missouri City, Texas
10/17/2007 09:35 AM
MISSOURI CITY NAME STAYS
Seen as a Great Asset
Missouri City embraces its name as an asset and announces the outcome of an 11-month branding campaign focusing on its name for the logo and tag line—THE SHOW ME CITY.
“Research showed us that everyone has an opinion about the Missouri City name,” said Mayor Allen Owen. “Rather than becoming divided about it, we decided to have fun with what practically everyone knows, we’re named after a state,” he said.
Effective today, Missouri City will go by “The Show Me City” and its logo will pick up its historic advertising theme…a land of sunshine and eternal summer which is a timeless and symbolic declaration.
The Show Me City’s new logo depicts the promise of a new day with a sunrise, much like a new beginning. “Very fitting at this time since Missouri City begins another major milestone this year, another new day so to speak, having turned 50 just last year,” states Economic Development Coordinator, Bob Graf.
The City Council took action on Monday, October 15th during a regularly scheduled meeting making the new logo and tagline official. As “The Show Me City,” Missouri City will market itself with this unique, personal identity that “together with a set of strategies will work to heighten our image and ‘show’ the positive aspects of the city to enhance our economic development viability,” said Graf.
North Star Destination Strategies, a national branding leader that conducted the research and study, found that leveraging the heritage of the community that was about people seeking an opportunity and a bright future is a message that applies today.
“For people seeking a high quality of life and variety, Missouri City sits just south of Houston where planning has created deep roots and established living, but left room to grow, so you feel secure in your present but excited about the possibilities.” This is the branding platform developed by North Star based on its extensive study. It also found that among its assets, Missouri City has an affluent community profile, a diverse population, options for living, legendary planned communities, zoning, exceptional public service, long term residents’ investment of pride and heritage, location, and plenty of room for commercial and residential development.
“The idea of ‘Show Me’ will center on communicating the many great things about Missouri City through its most valuable asset—its people,” states Graf. “Show me parks, for example, and we will show the numerous recreational areas enjoyed by those in our community; in fact, we’ll soon be dedicating Buffalo Run Park and show it, too,” boasts Graf. “Show me will be used as the basis of our marketing campaign to come,” he said.
After all, who better to claim to be the “Show Me City” than a city named after the “Show Me State,” confirms Mayor Owen.
Fort Bend Now
Why Couldn’t Citizens Have Come Up With Mo. City Slogan?
Oct 25, 2007, 12 08 PM
I have a comment about Missouri City’s new slogan of “Show Me”. In the mid- 1890s it is said that a mining town in Colorado had to use miners from Missouri due to a strike. These miners were not familiar to Colorado methods of mining and required lots of instruction. Pit boses began saying “That man is from Missouri, he doesnt know anything, you will have to show him. Its said that this is where the show me state came from.
Sounds like ineptness is associated with the” show me state”, guess our city council finally got it right at least where they are concerned anyway.
Why couldn’t the citizens been allowed to have input with a contest to come up with a slogan and logo. or is it that this council doesn’t want any input because if citizens become involved, then questions
begin to be asked and council must come up with some answers.
Just keep ‘em dumb and stupid I guess.
Texas (Lone Star State Dictionary) • (0) Comments • Monday, October 29, 2007 • Permalink