A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from April 10, 2015
Sesame Seed Bun (hamburger bun)

The term “hamburger bun” has been cited in print since at least 1902. Seeded bread has long been popular, and seeded hamburger buns add to the flavor and texture.

“HAMBURGER Served On Sesame Seed Bun” was cited in a California drive-in newspaper advertisement in 1950. “HAMBURGER (ON A SESAME SEED BUN)” was cited in a Texas drive-in newspaper advertisement in 1952. “Sesame Bun Revived Idea” was an article in an Oregon newspaper in 1954.

McDonald’s famous Big Mac television advertisement—“Two all-beef patties, special sauce, lettuce, cheese, pickles, onions, on a sesame seed bun”—was trademarked with a first use given from December 1974.


24 April 1950, Independent-Journal (San Rafael, CA), pg. 16, col. 2 ad:
KC’S DRIVE-IN
Our Famous “CHUBBY”
HAMBURGER
Served On Sesame Seed Bun

29 August 1952, Amarillo (TX) Globe-Times, pg. 8, col. 3 ad:
CHARCOAL GRILLED
HAMBURGER
(ON A SESAME SEED BUN) 45c
(Walt’s Drive-In.—ed.)

5 July 1953, Dallas (TX) Morning News, “Shopping the town” with Jane Davis, pt. 4, pg. 5, col. 6:
You can buy hamburger patties, sesame seed buns and a pint of one of their secret sauces.
(Goff’s Broilerburger.—ed.)

12 October 1954, The Oregonian (Portland, OR), “Sesame Bun Revived Idea: Old-Time Seeds In Modern Use,” sec. 4, pg. 3, col. 4:
An old idea is being revised with growing popularity, that is the sesame seed hamburger bun.

Bakers about town report an increasing demand for these rolls, especially from the favorite hamburger hangouts.

About 20 years ago a Portland restaurant named Oscar’s featured sesame rolls, but there has been no large request for these rolls until recently.

Sesame Adds to Cost
Because they are more difficult to make than the popular five-inch bun, they are more expensive to buy and increase the overall cost of the hamburger.

Sesame seeds come from the sesame plat, which is an East Indian hairy herb, which hardly sounds appetizing. Theflat seeds that come from the plant are often used in Chinese food and now on the food that is rivaled only by hot dogs, hamburgers.

18 November 1954, Seattle (WA) Times, pg. 6, col. 2 ad:
THAT WONDERFUL, WONDERFUL
IVAR’S
BIG ‘BUOY’
HAMBURGER
What a Treat! Prime Beef on Toasted Sesame Seed Bun, Complete
24c

19 May 1955, The Evening Star (Washington, DC), pg. A-5, col. 3 ad:
Mighty Mo 50c
Two rich, thick, juicy hamburgers—sizzling from the grill—one drenched in golden, melted cheese—nestled between three layers of buttered sesame seed bun, crisp with pickles and lettuce—and topped off with a super secret Mighty Mo dressing that defies description.
(Hot Shoppes.—ed.)

7 July 1955, Rockford (IL) Morning Star, pg. 8-B, col. 3 ad:
You’ll like our new delicious
HAMBURGER
on a
Sesame Seed Bun
30c
TUCKWOOD RESTAURANT

YouTube
1975 McDonalds Commercial Two All Beef Patties Special Sauce Lettuce....
VintageTVCommercials
Uploaded on Mar 7, 2009
...Cheese Pickles Onions on a Sesame Seed Bun. Remember that little jingle. There is no Ronald Mcdonald in this one but it is a true classic. Find more Mcdonalds at http://www.vintagetvcommercials.com

reddit
Why are there sesame seeds on burger buns?
submitted April l25, 2014 by harrison2k

zichloneExpert Googler 72 points 11 months ago
They add a little bit of flavor and texture. They also are aesthetically pleasing.

The Huffington Post
Joe Satran
How Did Hamburger Buns Get Their Seeds?
Posted: 04/10/2015 7:33 am EDT Updated: 04/10/2015 1:59 pm EDT
(...)
The first reference to a hamburger on a sesame-seed bun that I could find was a 1955 Time magazine article on the rise of the Burbank, California-based fast food chain Bob’s Big Boy. According to the article, when a regular customer requested “something different” in 1936, Bob’s founder Robert Wian “offhandedly carved a sesame-seed bun into three horizontal slices, slapped two beef patties between them, topped with cheese, relish and lettuce,” thus inventing the double-decker hamburger. The wording of that sentence implies that Wian had sesame-seed buns on hand, but there’s no telling when, exactly, he first started using them.

(Trademark)
Word Mark TWOALLBEEFPATTIESSPECIALSAUCELETTUCECHEESEPICKLESONIONSONASESAMESEEDBUN
Goods and Services IC 042. US 100. G & S: Restaurant Services. FIRST USE: 19741200. FIRST USE IN COMMERCE: 19741200
Mark Drawing Code (1) TYPED DRAWING
Serial Number 73045881
Filing Date March 5, 1975
Current Basis 1A
Original Filing Basis 1A
Published for Opposition May 23, 1978
Registration Number 1245628
Registration Date July 12, 1983
Owner (REGISTRANT) MCDONALD’S CORPORATION CORPORATION DELAWARE ONE MCDONALD’S PLZ OAK BROOK ILLINOIS 60523
Type of Mark SERVICE MARK
Register PRINCIPAL
Affidavit Text SECT 15. SECT 8 (6-YR). SECTION 8(10-YR) 20130911.
Renewal 2ND RENEWAL 20130911
Live/Dead Indicator LIVE

Posted by Barry Popik
New York CityFood/Drink • Friday, April 10, 2015 • Permalink