A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

Recent entries:
“There is no “I” in team, but there is in win” (7/26)
“Rappers pretend they have more money than the really do; country singers that they have less” (7/26)
“I’ve been hiding from exercise. I’m in the fitness protection program” (7/26)
“Dirt and bling. It’s a softball thing” (7/26)
“People who exercise live longer, but those extra years are spent at the gym” (7/26)
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Entry from August 20, 2012
“Seconds count— especially when dieting”

"Seconds count—especially when (you’re) dieting” is a pun upon the word “seconds” (meaning “second helpings” or “second servings"). The jocular saying has been cited in print since at least 1962.

A similar pun on the word “seconds” is “It’s not the minutes at the table that make you fat—it’s the seconds.” A different “seconds count” saying is “When seconds count, the police are only minutes away.”


Google Books
Apples of Gold
By Jo Petty
Norwalk, CT: C.R. Gibson
1962
Pg. 84:
Seconds count, especially when dieting.

1 February 1964, The Oregonian (Portland, OR), sec. 2, pg. 1, col. 1:
Seconds count, especially when you’re dieting.  J.H.

Google Books
Complete Speaker’s and Toastmaster’s Library
Edited by Jacob Morton Braude
Englewood Cliffs, NJ: Prentice-Hall
1965
Pg. 57:
Seconds count— especially when dieting.

4 February 1970, Waterloo (IA) Daily Courier, “Northeast Iowa People and Places” by John Barbour, pg. 17, col. 1:
Seconds count—especially when you’re dieting.

1 April 1981, Chicago (IL) Tribune, pg. A1:
Smile
Seconds count—especially when dieting.

Payson (AZ) Roundup
Senior Center Hosts Two Performers This Week
By Carol Zebb
Tuesday, August 4, 2009
(...)
Think about it: Seconds count — especially when dieting. 

Posted by Barry Popik
New York CityFood/Drink • (0) Comments • Monday, August 20, 2012 • Permalink