A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from April 27, 2016
“Screw it, just do it” ("Screw it, let’s do it")

"Screw it, let’s do it” is the philosophy of English business magnate Richard Branson, founder of Virgin Group. The saying was printed several times in his book, Losing My Virginity: How I survived, had fun, and made a fortune doing business my way (1998). Other Branson books were titled Screw It, Let’s Do It: Lessons in Life (2006) and Let’s Not Screw It, Let’s Just Do It: New Lessons for the Future (2007).

The philosophy means to just do what you love to do, and don’t mind the naysayers. “Screw it, let’s do it” was cited in 1996 and 1997 in newsgroups, but Branson popularized the saying.

Nike sports apparel’s trademarked slogan of “Just Do It” is often included in the “screw it” saying. “The mantra therefore was ‘screw it, just do it’” was cited in 2001.


Wikipedia: Richard Branson
Sir Richard Charles Nicholas Branson, Kt (born 18 July 1950) is an English business magnate, investor, and philanthropist. He is best known as the founder of Virgin Group, which comprises more than 400 companies.

Virgin.com
“Screw It, Let’s Do It” is one of Richard’s favourite sayings. In the book of the same name he reveals the lessons that have helped him through his business and personal life, like believing it can be done and that if others disagree with you, try and try again until you achieve your goal; or that you must love what you do. These and other lessons, with examples of how he learned them and how he’s used them, are included in this stirring and candid look at his lessons from an exceptional life, which will inspire you to make a difference in your everyday life.

Wikipedia: Nike, Inc.
Nike, Inc. (official, US /ˈnaɪki/; also, non-US /ˈnaɪk/) is an American multinational corporation that is engaged in the design, development, manufacturing and worldwide marketing and sales of footwear, apparel, equipment, accessories and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is one of the world’s largest suppliers of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$24.1 billion in its fiscal year “Oh, screw it, let’s do it2012 (ending May 31, 2012).
(...)
Together, Nike and Wieden+Kennedy have created many print and television advertisements, and Wieden+Kennedy remains Nike’s primary ad agency. It was agency co-founder Dan Wieden who coined the now-famous slogan “Just Do It” for a 1988 Nike ad campaign, which was chosen by Advertising Age as one of the top five ad slogans of the 20th century and enshrined in the Smithsonian Institution. Walt Stack was featured in Nike’s first “Just Do It” advertisement, which debuted on July 1, 1988. Wieden credits the inspiration for the slogan to “Let’s do it”, the last words spoken by Gary Gilmore before he was executed.

Google Groups: alt.kids-talk
Getting pissed off with penpals
Dave Brown
4/7/96
(...)
But they didn’t do the end of that story, because there was so much clamor for the Alan and Ann story that they said, and keep the fans happier.”

Google Groups: alt.sex.fetish.tickling
TK Re: A lurker speaks his mind *FAQ* & a SUGGESTION!
cluelessjoe
3/27/97
(...)
I’m not saying I’m above saying “screw it, let’s do it”.

Google Books
Losing My Virginity:
How I survived, had fun, and made a fortune doing business my way

By Richard Branson
New York, NY: Three Rivers Press
1998
Pg. 3:
“Oh, screw it, let’s do it.”

22 October 1998, Boston (MA) Globe, “Concord confab kicks off with a political play” by Beth Carney and Maureen Dezell, pg. D2:
British mogul Richard Branson reportedly charmed local guests at a dinner at Sonsie Tuesday night. The founder of the Virgin empire was in town to speak at Harvard Business School and promote his memoir, titled “Losing My Virginity” (which he told the group he chose over the even cruder title “Oh Screw It. Let’s Do It").

17 October 2001, The Times of India (New Delhi), “Raghu PalatRaghu Palat is MD Cortlandt Rand raghupalat hotmail com,” pg. B6, cols. 3-4:
The mantra therefore was “screw it, just do it”.

June 2003, Modern Drummer, “Playback: Mick Fleetwood” by Adam Budofsky, pg. 121:
Eventually Lindsey just said, Screw it, let’s just do it.

OCLC WorldCat record
Screw it, let’s do it : lessons in life
Author: Richard Branson
Publisher: London : Virgin, 2006.
Series: Quick reads.
Edition/Format: Print book : EnglishView all editions and formats
Database: WorldCat
Summary:
Global entrepreneur Sir Richard Branson has built a business empire and made billions, yet is renowned for his approachability, ability to challenge and succeed against the odds. Screw It, Let’s Do It reveals the lessons from life that have helped him through his business and personal life - such as, believe it can be done and that, if others disagree with you, try and try again until you achieve your goal; or that you must love what you do. These and other lessons, with examples of how he learned them and how he’s used them, are included in this stirring and candid look at his lessons from an exceptional life, which will inspire you to make a difference in your own life.

OCLC WorldCat record
Let’s not screw it, let’s just do it : new lessons for the future
Author: Richard Branson
Publisher: North Sydney, N.S.W. : Random House Australia, 2007.
Edition/Format: Print book : Biography : English : New expanded edView all editions and formats
Database: WorldCat
Summary:
“Throughout my life I have achieved many remarkable things. In Let’s Not Screw It, Let’s Just Do It, I will share with you my ideas and the secrets of my success, but not simply because I hope they’ll help you achieve your individual goals.” “Today we are increasingly aware of the effects of our actions on the environment, and I strongly believe that we each have a responsibility, as individuals and organisations, to do no harm. I will explain why we need to take stock of how we may be damaging the environment, and why it is up to big companies like Virgin to lead the way in a more holistic approach to business.” “In Let’s Not Screw It, Let’s Just Do It I’ll be looking to the future. A lot has changed since I founded Virgin in 1968, and I’ll explain how I intend to take my business and my ideas to the next level and into new and exciting areas—such as launching Virgin Fuels.” “But I have also brought together all the important lessons, good advice and inspirational adages that have helped me along the road to success.” “I have never been one to do things by the book, but I have been inspired and influenced by many remarkable people. I hope that you too might find a little inspiration between these pages."--Back cover.

Twitter
patshekhar
‏@patshekhar
reading a book by Richard Branson called ‘Screw it, Just do it.’ It’s fun and inspirational.
11:48 AM - 2 Sep 2008

Fast Company
Screw It, Just Do It: The Curiously Inspiring Wisdom Of Richard Branson
The high-octane Virgin mogul, in his own words.

DANIELLE MCLIMORE 10.01.13 6:07 AM
(...)
Advice
Screw it, just get on and do it.
—Interview by Michael Buerk, July 3, 2011

Posted by Barry Popik
New York CityWork/Businesses • Wednesday, April 27, 2016 • Permalink