13 May 2002, PR Newswire:
American Express Company Marks Return to New York With Sponsorships Designed To Revitalize Downtown
Major Arts Festival Will Feature 500 Performances & Events in Lower Manhattan
NEW YORK, May 13 /PRNewswire-FirstCall/ -- American Express Company today marked the return of its corporate headquarters to New York City with the announcement of a major cultural sponsorship designed to draw tens of thousands of people to lower Manhattan this summer.
At official ceremonies this morning at New York's World Financial Center, American Express re-opened its world headquarters and welcomed back the first of 4,000 employees returning to lower Manhattan. The company, whose corporate headquarters was damaged September 11th, has been operating from seven temporary locations throughout the tri-state area.
Joined by Governor George E. Pataki, Mayor Michael R. Bloomberg, U.S. Representative Charles B. Rangel and other members of the New York Congressional delegation, and leaders of the downtown community, American Express marked the occasion by announcing the launch of the Downtown NYC River to River Festival 2002. The five-month Festival will bring more than 500 music, dance, arts, and cultural events to downtown New York, including free concerts by headline performers Sheryl Crow, Wynton Marsalis, and Randy Newman.
Downtown NYC River to River Festival 2002
The Downtown NYC River to River Festival 2002 will bring mostly free performances, cultural events, and hundreds of artists to the East River's South Street Seaport to venues throughout the Financial District to Historic Battery Park and Battery Park City and to the World Financial Center on the Hudson River.
The Festival represents a unique partnership reflecting the combined commitment of the Alliance for Downtown New York, the Battery Park City Authority, the Battery Park City Parks Conservancy, the Lower Manhattan Cultural Council, the Port Authority of New York & New Jersey, the South Street Seaport Marketplace and the World Financial Center Arts and Events Program.
In addition to American Express, the Festival's presenting sponsor through a commitment of $1 million, River to River sponsors include: AT&T, Pace University's Center for Downtown New York, Delta Air Lines, Insignia/ESG, Starbucks Coffee, Westfield America, New York Waterway, the Regent Wall Street, and 93.9 WNYC - New York Public Radio. Major foundation support comes from the September 11th Fund, created by the United Way of New York City and the New York Community Trust, the New York Times 9/11 Neediest Fund, and the Andrew W. Mellon Foundation.
American Express earlier announced its founding sponsorship of the Tribeca Film Festival, which last week helped attract thousands of people to lower Manhattan. As part of its commitment to the downtown community, the company will continue to sponsor events, large and small -- each with the goal of encouraging people to come to lower Manhattan.
The company first announced its decision to return to the World Financial Center in November. The American Express Tower, part of the World Financial Center, has been the company's headquarters for the past 15 years. American Express is returning to downtown New York essentially the same number of employees -- 4,000 -- that worked there prior to September 11th.
American Express Company (http://www.americanexpress.com), founded in 1850, is a global travel, financial and network services provider. For more information on the Downtown NYC River to River Festival 2002, please see http://www.rivertorivernyc.org.
14 May 2002, New York Post, "Fest Events to Crow About Downtown" by Debra Birnbaum, pg. 36:
It's time to go back downtown.
The just-announced Downtown NYC River to River Festival 2002 - another effort to revitalize lower Manhattan - will feature nearly 500 free arts, music and cultural events over the next five months.
25 May 2002, New York Post, "River's Edge," Pg. 27:
The Downtown NYC River to River Festival, the largest free arts festival in the city's history, begins a summer-long run today with two free concerts at the South Street Seaport.
The festival features over 1500 artists over the course of the next five months, including Sheryl Crow, Wynton Marsalis and Oscar-winner Randy Newman.
1 June 2003, New York Post, "Where to Eat After the Downtown NYC River to River Festival" by Cynthia Kilian and Steve Cuozzo, pg. 59:
The second annual Downtown NYC River to River Festival offers over 400 music, dance and educational events - most of them free - throughout the summer. Highlights include Patti Smith and the Twyla Tharp Dance Company. Today, catch the Nutrament Latin Dance Team Championship at 1 p.m. at the South Street Seaport's Pier 16 ( 894-1812). Information about all of the events is at http://www.rivertorivernyc.com.