A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from February 18, 2012
“Right Stuff. Low Price. Everyday!” (Academy Sports + Outdoors slogan)

Academy Sports + Outdoors is a sporting goods chain that began in San Antonio in 1938 and has corporate offices in Harris County, Texas. “Right Stuff. Low Price.” has been a slogan cited in print since at least 2006. The slightly different slogan, trademarked from January 4, 2009, is “Right Stuff. Low Price. Everyday!”


Wikipedia: Academy Sports + Outdoors
Academy Sports + Outdoors is a sports goods discount store chain. For 74 years it was a privately held company owned by the Gochman family, until its May 2011 sale of majority ownership to the investment firm Kohlberg Kravis and Roberts LP. Academy is one of the largest sporting goods stores in the US, operating 138 stores (as of Apr. 2011) across the southeastern United States. Academy Sports and Outdoors has its corporate offices and product distribution center in unincorporated western Harris County, Texas, United States, near Katy.
(...)
Right Stuff. Low Price. Everyday!

Google News Archive
4 May 2006, Tuscaloosa (AL) News, pg. 4A, col. 1 ad:
RIGHT STUFF. LOW PRICE.
(Academy Sports + Outdoors—ed.)

Google News Archive
20 April 2008, Spartanburg (SC) Herald-Journal, advertising supplement:
RIGHT STUFF. LOW PRICE.
(Academy Sports + Outdoors—ed.)

9 December 2008, Montgomery (AL) Advertiser, “Academy Sports to open store at EastChase” by Tom Ensey, Communities, pg. ?:
The store’s motto is “Right stuff, low price,” he said, and in a nutshell, that’s the business model for the family-owned business.

(Trademark)
Word Mark RIGHT STUFF. LOW PRICE. EVERYDAY!
Goods and Services IC 035. US 100 101 102. G & S: Retail store services featuring sporting goods, athletic equipment, apparel and footwear. FIRST USE: 20090104. FIRST USE IN COMMERCE: 20090104
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 85179675
Filing Date November 18, 2010
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition November 22, 2011
Registration Number 4095374
Registration Date February 7, 2012
Owner (REGISTRANT) Academy, Ltd. Academy Managing Co., L.L.C., a Texas limited liability company LIMITED PARTNERSHIP TEXAS 1800 North Mason Road Katy TEXAS 77449
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record Wendy C. Larson
Disclaimer NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE “LOW PRICE.” APART FROM THE MARK AS SHOWN
Type of Mark SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator LIVE

Posted by Barry Popik
Texas (Lone Star State Dictionary) • (0) Comments • Saturday, February 18, 2012 • Permalink