A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from April 25, 2006
“Reveal better” or “bare it better” (New York Sports Clubs)
New York Sports Clubs (or NYSC) was founded in 1989 and now has many New York City locations. "Reveal better" or "bare it better" is a 2006 advertising campaign.


MySportsClubs -- NYSC
Reveal better.

MySportsClubs -- About
Town Sports International (TSI) health club company is the largest in the Northeastern United States. TSI owns and operates the Sports Clubs Network of clubs, which includes New York Sports Clubs, Boston Sports Clubs, Washington Sports Clubs and Philadelphia Sports Clubs. Since 1974, the Sports Clubs Network has since grown to include more than 135 health and fitness facilities in four major metropolitan areas—New York, Boston, Washington, D.C. and Philadelphia—with membership totaling more than 350,000. There are also three locations in Switzerland: the Forum and the Joggeli Fitness Clubs in Basel and the Luxor Club in Zurich.

1 February 1993, New York (NY) Times, "Fitness Clubs Vie for Market Share" by Douglas Martin, pg. B4:
Town Sports International, the 20-year-old parent company of New York Sports Clubs of which Mr. Tascher is chairman, has done more than survive. Since 1985, its revenues have grown from $2.5 million to a projected $21.2 million for the year ending May 31 as its clubs have expanded from 5 to 20, 13 of them in the New York City area. Some 40,000 people belong to their clubs, which are also in Boston, Baltimore, Washington and Switzerland.

25 April 2006, Metro (NY), pg. 8 ad:
bare it better
NYSC

(Trademark)
Word Mark NEW YORK SPORTS CLUBS
Goods and Services (CANCELLED) IC 041. US 107. G & S: HEALTH, FITNESS, RACQUET AND ATHLETIC CLUB SERVICES. FIRST USE: 19890508. FIRST USE IN COMMERCE: 19890508
Mark Drawing Code (5) WORDS, LETTERS, AND/OR NUMBERS IN STYLIZED FORM
Design Search Code
Serial Number 74004302
Filing Date November 21, 1989
Current Filing Basis 1A
Original Filing Basis 1A
Supplemental Register Date April 9, 1990
Registration Number 1608657
Registration Date July 31, 1990
Owner (REGISTRANT) TOWN SPORTS INTERNATIONAL, INC. CORPORATION NEW YORK SUITE 1801 888 SEVENTH AVENUE NEW YORK NEW YORK 10016
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record MILTON OLIVER
Disclaimer NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "SPORTS CLUBS" APART FROM THE MARK AS SHOWN
Type of Mark SERVICE MARK
Register SUPPLEMENTAL
Live/Dead Indicator DEAD
Cancellation Date February 3, 1997

(Trademark)
Word Mark NYSC NEW YORK SPORTS CLUBS
Goods and Services IC 041. US 100 101 107. G & S: provision of health, fitness, racquet and athletic club services. FIRST USE: 19941031. FIRST USE IN COMMERCE: 19941031
Mark Drawing Code (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS
Design Search Code 26.03.17 - Concentric ovals; Concentric ovals and ovals within ovals; Ovals within ovals; Ovals, concentric
26.03.21 - Ovals that are completely or partially shaded
Serial Number 75301426
Filing Date June 2, 1997
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition December 8, 1998
Registration Number 2227316
Registration Date March 2, 1999
Owner (REGISTRANT) TSI HOLDINGS (IP), INC. CORPORATION DELAWARE 888 SEVENTH AVENUE NEW YORK NEW YORK 10106
(LAST LISTED OWNER) TSI HOLDINGS (IP), LLC CORPORATION DELAWARE 888 SEVENTH AVENUE NEW YORK NEW YORK 10106
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record ALLISON RUTLEDGE-PARISI
Disclaimer NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "SPORTS CLUBS" APART FROM THE MARK AS SHOWN
Type of Mark SERVICE MARK
Register PRINCIPAL-2(F)
Affidavit Text SECT 15. SECT 8 (6-YR).
Live/Dead Indicator LIVE

Posted by Barry Popik
New York CityExercise/Running/Health Clubs • Tuesday, April 25, 2006 • Permalink