A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from December 22, 2004
“Remember the Neediest” (New York Times Christmas Appeal)
"The 100 Neediest," or "REMEMBER THE NEEDIEST," is the annual Christmas appeal by the New York Times that started in 1912. The Christmas appeal has extended to other media in other cities.

The words "REMEMBER THE NEEDIEST" are usually found in many places in the Times newspaper, at the bottoms of columns or between column items.

25 December 1912, New York Times, pg. 10:
Christmas Cheer to the Neediest.
From The Evening Post.

THE TIMES has scored a success in which it takes a fully justified satisfaction, in its scheme for utilizing the Christmas spirit as a means of bringing help and cheer to the "hundred neediest families" of New York, as designated by the three leading charitable organizations of New york. The nature of each case was set forth in detail, all names and means of identification being, however, suppressed, and thus the givers of relief had much of the satisfaction of responding to the definite, concrete appeal of individual cases of hardship, while the recipients - in accordance with the invariable rule of the associations - were saved from all publicity. THE TIMES states that in many instances the response has gone beyond the immediate donation and taken the shape of a "continuing and adequate interest in these victims of poverty." Incidentally, the experience might serve to enforce a point that is strangely overlooked by those who find fault with the methods of organized charity. They speak of the large percentage which administrative expenses bear to the amount distributed in material alms. But the thing is not a matter of percentage at all. The trouble is not that too much is spent by the associations on the work of visiting and investigation, but that too little is given by the public for the substantial relief of distress. If ten times as much were given, the administrative expenses would be comparatively little affected. Does anybody imagine, for instance, that any of the money given to help these one hundred needy families is going to be intercepted by the associations?

20 December 1913, New York Times, pg. 8:
"LEST WE FORGET"

THE NEEDIEST CASES IN NEW YORK

Selected for The New York Times by the Association for
Improving the Condition of the Poor, 105 East 22d Street.

21 December 1913, New York Times, pg. C4:
AID FOR "NEEDIEST"
EXTENDS TO OTHERS

Contributions for 100 Widen to
Include Those Not Quite
So Unfortunate.

MORE GIFTS ARE WANTED

Letters to Charity Societies Show
Many Have Been Moved by
the Christmas Appeal.

21 December 1919, New York Times, pg. 87:
Greater Demand Is Made on the Generosity of Times Readers Because the Plight of Those to be Helped
Is More Bitter Than in Previous Years - How Families Have Been Saved from Disruption
(...)
The New York Times made its first Christmas appeal for the Hundred Neediest Cases in 1912. So this is the eighth year.

11 December 1925, New York Times, pg. 28:
REMEMBER
The 100 Neediest Cases.

25 December 1927, New York Times, pg. XX1:
ON CHRISTMAS, REMEMBER THESE NEEDIEST

23 December 1928, New York Times, pg. 103:
ON CHRISTMAS, REMEMBER THESE NEEDIEST

18 December 1930, New York Times, pg. 27:
NEEDIEST CASES FUND GROWS TO $157,057

21 December 1930, New York Times, pg. 113:
AT CHRISTMAS TIME, REMEMBER THE NEEDIEST

(Trademark)
Word Mark 100 NEEDIEST CASES
Goods and Services IC 016. US 038. G & S: Columns Appearing in Applicant's Newspaper. FIRST USE: 19500000. FIRST USE IN COMMERCE: 19500000
IC 036. US 102. G & S: Charitable Collection Services. FIRST USE: 19500000. FIRST USE IN COMMERCE: 19500000

Mark Drawing Code (1) TYPED DRAWING
Serial Number 73235948
Filing Date October 22, 1979
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition March 1, 1983
Registration Number 1239334
Registration Date May 24, 1983
Owner (REGISTRANT) Pulitzer Publishing Company CORPORATION MISSOURI 900 N. 12th St. St. Louis MISSOURI 63101
(LAST LISTED OWNER) PULITZER INC. CORPORATION BY ASSIGNMENT DELAWARE 900 NORTH TUCKER BOULEVARD ST. LOUIS MISSOURI 63101
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record THAD N LEACH
Type of Mark TRADEMARK. SERVICE MARK
Register PRINCIPAL-2(F)
Affidavit Text SECT 8 (6-YR). SECTION 8(10-YR) 20030813.
Renewal 1ST RENEWAL 20030813
Live/Dead Indicator LIVE

Posted by Barry Popik
Media/Newspapers/Magazines/Internet • (0) Comments • Wednesday, December 22, 2004 • Permalink