A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from March 27, 2013
Ranchify (add ranch dressing to food)

To “ranchify” food is to add ranch dressing to it. The term “ranchify” was popularized during Hidden Valley Original Ranch’s BzzAgent marketing campaign, September 6, 2012-November 15, 2012.

The term “ranchize” also means to add ranch dressing to food, but “ranchize” has had almost no use at all outside of its “Word of the Day” on November 16, 2012 on the Food Republic blog.


Twitter
Danielle
‏@dannicherie
Excited to Ranchify everything in sight. I’m getting Hidden Valley Original Ranch products for #GotItFree! http://u.bzz.com/7ktqj
9:44 AM - 19 Sep 12

Product Matter
Monday, October 1, 2012
Hidden Valley Ranch.. yummmm!
Thank you to BzzAgent for sending me a free bottle of salad dressing and seasoning packets!

Before moving to Texas I had no idea about how much Southerners love to ranchify! It wasn’t until recently that I was hooked, using ranch instead of ketchup for french fries, and my kid loves the ranch with his nuggets.

“Lil Bits of My Life
FRIDAY, OCTOBER 5, 2012
Ranch, Ranch, Ranch!
at 9:06 AM
(...)
So yesterday we layed out some steaks we had got on sale last week and let me just tell you Momma is an amazing cook! smile We had steaks, macaroni and cheese, and baked potatoes.  Yes, a simple dinner but I thought “Why not ranchify it?” It was delicious!  We ranchified everything we ate last night!!!
(...)
I didn’t use any ranch on my potato, I just put butter, but my husband did - so he had a very “Ranchified” meal!

lil girl shop
THURSDAY, OCTOBER 11, 2012
Opened the box
I received this Bzz box earlier this month and finally am sitting down to write a post on the subject.
(...)
My BzzKit included:
• The Hidden Valley® Original Ranch® BzzGuide
• A bottle of Hidden Valley® Original Ranch® dressing
• Hidden Valley® Original Ranch® Salad Dressing and Seasoning Mix
• A recipe card to use before, during, and after Ranchify-ing conversations
• A smart shopping list notepad to stick on fridge
• A binder clip to pull it all together

I will post again with the results of my Ranchify-ing everything in sight. wink

BzzAgent
HIDDEN VALLEY RANCH BZZCAMPAIGN
SEP 6, 2012 – NOV 15, 2012
Hidden Valley® Original Ranch® dressing and seasoning mix are here to take you out of your rut. With just a touch of their classic ranch dressings and seasoning mixes you can transform old and reliable to new and exciting in almost no time at all!
(...)
EVERYTHING IS BETTER WITH RANCH
November 11, 2012 by 123wowee
I loved this campaign and I absolutely love ranch dressing/dip/ or however you use it to ranchify your meal. 

Posted by Barry Popik
New York CityFood/Drink • Wednesday, March 27, 2013 • Permalink