Entry in progress—B.P.
Rainbow Bagels Are Breaking The Internet: Why Innovation Will Save Your Business
By Shereen Dindar on February 3, 2016
The Bagel Store in Brooklyn, New York is making internet waves for creating colorful rainbow bagels that reportedly taste like Fruit Loops.
Watch How the World’s Most Colorful Bagels Are Made
by Chris Fuhrmeister Feb 3, 2016, 7:30p @ccfuhr
These bagels stand out in a crowd.
If you’ve ever eaten a bagel and thought, “This would be much better if it looked like the cover of The Electric Kool-Aid Acid Test,” The Bagel Store in Brooklyn is the place to be. For two decades it’s been turning out “rainbow bagels,” which look like they were made out of Play-Doh instead of the real stuff. This video from Insider shows how the neon breakfast treats are made.
Rainbow Bagels and Crazy Milkshakes: What Happens When a Dish Goes Viral
As social media turns food into overnight sensations, restaurant operators who hit the jackpot struggle to keep up
by Andrea Marks, March 8, 2016
Nobody expected a video about bagels to shut down the bakery, but that’s what happened. The Bagel Store in Williamsburg, Brooklyn, had been making rainbow bagels for 20 years when a Business Insider video about the candy-colored carbs went viral on Facebook.
The video has now been viewed more than 65.1 million times. (That’s more views than the original Keyboard Cat and the Harvard baseball team’s “Call Me Maybe” cover got on YouTube, combined.) Within days of its February 2 publication, the video was picked up by news outlets from The Huffington Post to MTV News and Time Out New York, as well as Eater.