A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from June 18, 2013
Pop-Up Bar

A “pop-up bar” is a bar that is intended to be temporary, such as one for a concert or for a sporting event (such as the Olympics). “Pop-up bar” has been cited in print since at least 2006.

There are other similar “pop-ups.” A “pop-up restaurant” is a temporary restaurant; a “pop-up café” (or “gutter café") is a small park-like setting on a city street.


The Age (Melbourne, Australia)
Don’t blink or you’ll miss the latest trend — pop-up stores
By Bridie Smith
March 20, 2006
(...)
For Mr Salt, who runs the Section Eight Container Bar with friends Richard Grills and Craig Donnachie, business is booming, thanks to word of mouth.

But the bar won’t always be there. Mr Salt said part of the appeal of shipping containers was that they were portable.

Meanwhile, the homeless men who frequented the car park still drop by the pop-up bar for a chat.

THe Old Beam Team Blog
Monday, 4 December 2006
Pop up bar in Soho
From PSFK:

“Earlier this week we checked out a pop-up bar that the Heavenly Social team have set up for four weeks in the old Pop bar at the top of London’s Soho (remember Pop anyone??). The idea behind ‘Everything Must Go’ is to take a deserted bar and run special events including live music.”

The beauty of pop up bars is that they offer the chance to test ideas and give a brand energy.

Morning Advertiser (UK)
Pop-up bars hit the pub world
The latest trend to hit the pub (and restaurant and retail) world is the pop-up bar — Gemma McKenna reports from some of this summer’s top sites.
By Gemma McKenna 26-Jul-2010

USA Today
Virgin’s Richard Branson opens pop-up bar on Wall Street
1:15 p.m. EDT October 1, 2012
Want to get business advice from British entrepreneur Sir Richard Branson?

If you happen to be near the New York Stock Exchange on Tuesday—and have a Twitter account—you may get your chance.

The founder of the Virgin Group and other entrepreneurs will be offering advice to select tweeters at its pop-up Virgin Atlantic bar in front of the New York Stock Exchange starting at 12:30 p.m. Tuesday.

Zagat
10/17/2012 02:58:00 PM
Trend Alert: Pop-Up Bars Are Becoming a Thing
By James Mulcahy
Pop-up restaurants are so 2011. It seems like pop-up cocktail bars are becoming the next thing (and just in time for Mixology Week). The other night we visited a NYC townhouse that was taken over by the brand Cointreau - they tricked out a four story event space and dubbed it La Maison Cointreau, letting members of the public register online for timed entries (which is also a trend).

Inside Scoop SF (San Francisco, CA)
America’s Cup Sports Bar en route, calling itself the world’s largest pop-up bar
Posted on 06/17/2013 at 8:50 am by Paolo Lucchesi in Coming Attractions

Eater
‘World’s Largest Pop-Up Bar’ Headed for Pier 27
Monday, June 17, 2013, by Jay C. Barmann
Opening July 4 will be a huge, 12,000-square-foot bar on Pier 27 from local bar vets Eric Rubin (Hog & Rocks, Tres Agaves), Scott Beattie (Cyrus, Hi Lo), and partner Karl Hasz. As the Inside Scoop reports, there will actually be three bars, and a 500-person capacity, and Rubin hopes it will ”the place to watch the races.” The project joins the previously announced pop-up restaurant, Waiheke Island Yacht Club, coming to Pier 29 from New Zealand restaurateur Tony Stewart.

The races, and the lifespan of the bar, run through September, and the America’s Cup Sports Bar will be open daily starting next month from 11 a.m. to 10 p.m., and until 11 p.m. on weekends.

Posted by Barry Popik
New York CityRestaurants/Bars/Bakeries/Food Stores • Tuesday, June 18, 2013 • Permalink