A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

Recent entries:
“To make me happy: Make me coffee, bring me coffee, be coffee….coffee” (3/24)
“Coffee, coffee! It’s our drink! If we don’t get it, we can’t think!” (3/24)
Entry forthcoming—B.P. (3/24)
“Want to hear a really dark joke?…Decaf” (3/24)
“I eat salad everyday. Bean salad…Coffee bean salad…Coffee. I drink coffee everyday” (3/24)
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Entry from December 31, 2009
“People don’t care how much you know until they know how much you care”

"People don’t care how much you know until they know how much you care” is a saying that has been credited to many people, such as Cavett Robert and John C. Maxwell. The saying appears to have started in the medical profession, emphasizing that caring for patients is just as important to them as a medical professional’s book knowledge. The earliest citations (both medical-related) are from 1962 and 1968.

The “caring” proverb has been used in politics and in books about leadership since the 1970s.


Google Books
Prices of hearing aids : hearings before the Subcommittee on Antitrust and Monopoly of the Committee on the Judiciary, United States Senate, eighty-seventh Congress, second session, pursuant to S. Res. 258.
By United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust and Monopoly
v. 35
Washington, DC: U.S. G.P.O.
1962
Pg. 412:
Beltone has an old saying, “People don’t care how much you know — until they know how much you care.”

Google Books
A Dentist’s Flight Manual to Success
v. 1
By H P Jacobi and Project P, Inc.
Neenah, WI: Project P
1968
Pg. 78:
“People don’t care how much you know until they know how much you care.”

Google News Archive
18 April 1970, Deseret News (Salt Lake City, UT), Church, pg. 10, col. 3:
As someone once put it. “I don’t care how much you know until I know how much you care.”

Google Books
Handbook of Expanded Dental Auxiliary Practice
By Francis A. Castano, Betsey A. Alden, et al.
Philadelphia, PA: Lippincott
1973
Pg. 56:
“Patients don’t care how much you know until they know how much you care,” is a maxim for all control nurses.

Google Books
Consumers Dental Bible:
Tooth or Consequences

By Jack L. Anderson
Neenah, WI: Geo. Banta Co.
1978, ©1974.
Pg. 69:
There is an old saying that “people don’t care how much you know until they know how much you care.”

4 April 1975, Galveston (TX) Daily News, pg. 2A, col. 3:
Arthur McCray: McCray, running for council, said he believed people should have equal representation. He added, as to other incumbent councilmen giving experience as a reason for election, “No one cares how much you know until they know how much you care.”

Google Books
Confessions of a Happy Christian
By Zig Ziglar
Gretna, LA: Pelican Pub. Co.
2004, ©1978.
Pg. 98:
As my friend Cavett Robert loves to say, “People don’t care how much you know until they know how much you care.”

Google News Archive
4 November 1979, Reading (PA) Eagle, pg. 22, col. 3 ad:
THOMAS R. CALTAGIRONE
STATE REPRESENTATIVE, 127th District
People don’t care how much you know. They want to know how much you care.

Google News Archive
11 October 1982, Argus-Press (Owosso, MI), “Headlee ‘Stops in to Say Hello’ at NAACP Meet,” pg. 3, col. 7:
“What’s the old saying, people don’t care how much you know, as long as they know how much vou care.”

Google Books
15 July 1991, New York magazine, “On Madison Avenue” by Bernice Kanner, pg. 13, col. 3:
Quoting David Maister of the Harvard business school, he says, “Clients don’t care how much you know until they know how much you care.”

Sports Illustrated
December 07, 1998
Anson Dorrance, the legendary North Carolina women’s soccer coach, is sure he understands what makes a female athlete tick, and he has 15 national titles to prove it. So why are two former Tar Heels suing him for sexual harassment?
S.L. Price
(...)
On the wall in his office is this sign: PEOPLE DON’T CARE HOW MUCH YOU KNOW UNTIL THEY KNOW HOW MUCH YOU CARE. “That is the critical element in coaching women,” Dorrance says. ”You can’t get me to do anything unless you care about me first. Soccer is not that important to them. Connection is.”

Google Books
ABC’s of Leadership
By David M. Hall
Bloomington, IN: AuthorHouse
2007
Pg. 19:
“People don’t care how much you know until they know how much you care.”
Anonymous

Google Books
The 21 Irrefutable Laws of Leadership:
Follow Them and People Will Follow You

Rev. and updated 10th anniversary ed.
By John C. Maxwell
Nashville, TN: Thomas Nelson
2007
Pg. 116:
I used to tell my staff, “People don’t care how much you know until they know how much you care.” They would groan because they heard me say it so much, but they recognized that it was true nonetheless.

Posted by Barry Popik
New York CityGovernment/Law/Politics/Military • (0) Comments • Thursday, December 31, 2009 • Permalink