As one web site tells it:
Today NASCAR driver Dale Earnhardt, Jr. made a pit stop in New York City to help celebrate the 90th birthday of Oreo, America's Favorite Cookie. Earnhardt, Jr. took a spin in a new Oreo racecar to christen a newly renamed city street Oreo Way, outside the original Oreo bakery. Oreo Way, formerly known as West 15th Street between 9th & 10 Avenues, is in New York City's famed Chelsea neighborhood.
There has been much dispute about the naming of the Oreo. I've found the name used in New Jersey around 1900 - much before the cookie.
(Oxford English Dictionary)
1. orig. U.S. A proprietary name for: a type of black chocolate sandwich biscuit filled with a white vanilla cream. More fully Oreo cookie.
The biscuit was first sold in the U.S. in 1912.
1918 Official Gaz. (U.S. Patent Office) 10 June TM569/2 Oreo... Biscuit.
14 November 1900, New York Times, pg. 10:
...Oreos Athletic Club of Asbury Park
9 January 1905, National Police Gazette, pg. 3:
THE OREOS: TRUE AMATEURS
On this page is a photograph of the Oreos football team of Asbury Park, N. J. (...) The Oreos were in the football tournament at Madison Square Garden, New York city, recently...