A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from October 10, 2004
Op-Ed (opposite editorial)
The New York Times started its now-famous "Op-Ed" section in 1970.

However, "op-ed" ("opposite editorial") can be dated to the New York World in the 1920s.

New York is an opinionated town.


(Oxford English Dictionary)
op-ed, a. and n.
< op- (in OPPOSITE a.) + ed- (in EDITORIAL n.).
For earlier use of opposite editorial (page) cf.:
1926 N. Y. World Mag. May 5 1/1 'Opposite editorial' page in The World has become one of the great book markets in the city.] 
A. adj. Situated on, relating to, or designating the page of a newspaper facing the editorial page, typically devoted to personal comment and feature articles.
[1931 N.Y. Herald Tribune 24 Apr. 20/4 Gilbert Seldes, the Graphic's old sage, Will work on Hearst's op. so-called ed. page.] 1938 Sat. Evening Post 4 June 70 Swope developed the idea of a special sort of page opposite the editorial page known among newspapermen as the 'op ed page'. 1941 H. H. BROUN Coll. Edition Heywood Broun p. ix, Some of those who regarded the 'op.ed.' page of the old World, with its collection of wits, as part of breakfast may feel that his light pieces have been slighted.
B. n. An op-ed page or article.
1970 Time 10 Aug. 32 Pioneered by the Pulitzers in the old New York morning World, the Op-Ed provides a variety of viewpoints in dozens of major metropolitan dailies.

29 July 1970, New York (NY) Times, pg. 39:
TIMES WILL OFFER
DAILY FORUM PAGE
Special Opinion Articles Will
Supplement Columns
A daily forum providing a wide variety of views and opinions will be established on the page opposite the editorial page of The New York Times, Arthur Ochs Sulzberger, publisher of The Times, announced yesterday.

Mr. Sulzberger said the new Op-Ed page "was designed to afford a greater opportunity than has heretofore existed in The Times for American and foreign writers to put forward their ideas in the form of original signed articles on subject covering the whole range of human affairs, but with specific attention to current political and social issues."
Posted by Barry Popik
New York CityMedia/Newspapers/Magazines/Internet • Sunday, October 10, 2004 • Permalink