New York's Ballantine Beer symbol had three inter-connecting rings (purity, body, flavor). About 1939, the "OK" sign was used to represent ordering a Ballantine. In 1943, this was called the "three-ring handy" sign.
The chef on the pizza box winks an eye at us and gives the "OK" sign. The "OK" sign (usually given by the chef) has been used on many other food products.
The sign was also used in the early days of radio and television.
3 June 1917, Chicago Tribune, pg. 2:
(Ad for Yacht Club Salad Dressing by Tildesley & Co., 350 N. Clark St., Chicago. A person titled "The Chef" gives the "OK" sign -- ed.)
A Guide to the Gay World of France:
From Deauville to Monte Carlo
Via Le Touguet, Biarritz, Vichy, Aix-les-Bains and Cannes
by Basil Woon
New York: Horace Liveright
Opposite page 254 is a cartoon with the caption: "At last! At last I am about to eat Boullabaisse!" The waiter gives the "OK" sign with both hands.
May 1935, Restaurant Management, pg. 340:
(An ad for Frigidaire shows a chef making the sign. All his fingers are curved and the circle is not quite finished, with the two fingers a hair apart -- ed.)
7 July 1935, Los Angeles Times, Pg. A6:
Glossary of Radio's New Terms Compiled.
(In addition to the word glossary, there are hand signs that were used in radio. One is the "OK" sign -- ed.)
May 1936, Restaurant Management, pg. 366, col. 1:
(An ad for Calumet Baking Powder shows a chef making the sign. "Voila! What would you expect! Of course, the FRENCH LINE uses Calumet!" -- ed.)
January 1937, Restaurant Management, pg. 3:
(Thermotainer ad shows a chef spoon-tasting with one hand and giving the sign with the other hand. "WONDERFUL!" -- ed.)
January 1937, Restaurant Management, pg. 70:
(An ad for Hall Fireproof China shows a chef making the sign -- ed.)
20 March 1939, Los Angeles Times, pg. A6:
For example you'll learn how to mix a Brown Derby Chef's Salad...the Ambassador Hotel's celebrated Black Bottom Pie...and then the Dundee Cake the Biltmore patrons rave about.
(George Rector gives the "OK" sign -- ed.)
1 August 1939, New York Herald Tribune, pg. 14, col. 3:
(There's a photo ("A Fresh Air Smile") of a Fresh Air Fund kid giving the sign -- ed.)
10 August 1939, Buckeye Tavern, pg. 7, col. 1:
You may have noted that readers are forever being advised to "Order Ballantine's Ale & Beer The 'Handy' Way." The handy way refers to what we used to call the "winged O" back in high school days. It is (Pg. 8, col. 3--ed.) made by arching the thumb and index finger of the right hand into a closed circle, and holding the remaining three fingers aloft as when lifting an imported enameled tea cup of the Ming Dynasty. If, in addition to this
signal, you can wiggle your ears, the stunt looks even better.
Now then, readers are advised to saunter up to their favorite grog stand, look the barkeep right in the eye, and then flash this "handy" signal at him. Make believe it's sign language, in other words. This is to be done, of course, with other standees giving you the stony stare and sizing you up as a dimwit.
14 September 1939, Buckeye Tavern, pg. 4, col. 4:
Also, if you ever pull that Three Fingered sign of Ballantine's beer in front of a nice Latin gal, you'll get a slap in the face.
14 July 1943, New York Times, pg. 40:
3-Ring "handy" means...
"I'm having a Ballantine!"
3 August 1943, Pic, pg. 34:
THE SAME TO YOU
Jimmy Savo, Cafe Society star, demonstrates gestures
QUINTILIAN, 1900 years ago, described this gesture as being "graceful in approving." It's used in Ballantine's beer and Pinaud's hair-tonic ads.
War Time Recipes
For Use in the West Indies
compiled by Mrs. St. J. Hodson
Pg. (no page number):
(A chef is shown giving the "OK" sign -- ed.)
February 1945, AMERICAN RESTAURANT MAGAZINE, pg. 7:
(An ad for "Le Gout" chicken soup base seasoning has the now-familiar "OK-sign" chef on the label -- ed.)
April 1945, American Restaurant magazine, pg. 39:
(An ad for "Le Gout" shows a photograph of the master chef himself. He kisses the circle in his fingers -- ed.)
April 1946, New Jersey Merchant-Restaurateur, pg. 26:
(A chef winks an eye, has a ladle in one hand, and does the sign with the other. His two fingers don't quite touch, and his other fingers are curved -- ed.)
January 1948, American Restaurant magazine, pg. 5:
(Ad for S. Blickman, Inc., line of food service equipment shows two diners giving the "OK" sign -- ed.)
August 1949, American Home, pg. 47:
(An ad for LA FRANCE BLUING FLAKES has a downward "OK" sign with the caption "Perfect with soap or detergent" -- ed.)
27 October 1952, New York Herald Tribunepg. 21, col. 2:
I walked down the street at General Service with an actor. Every time he passed any one, he's smile, hold his fingers in an "O" sign and say: "Great! Very funny!"
(American Dialect Society archives of author's notes)
VEGETA - Vegeta is Croatia's greatest food product. On the package is the famous chef, winking one eye and giving the "OK" sign. How old is the product and this package?